Introducing the Growth Acceleration Platform: Scale Faster, but Smarter with AI Automation & Intelligence

“We want to grow slowly and inefficiently,” –– said no one ever! 

Every company, every leader, and every operator wakes up with one simple goal – how can I grow faster, but efficiently, and not at all cost?

So every business wants to accelerate their growth. But Growth At All Cost (GAAC) approach doesn’t work anymore.

Since the economic downturn in 2022, businesses have faced a double challenge: 1) growth rates have been cut in half, and 2) the cost of achieving that growth has nearly doubled.

Go-to-market (GTM) teams are struggling to maintain efficiency, with the cost of acquiring just one dollar of net new ARR skyrocketing. 

The underlying cause is that human capital has gotten expensive. They also lack the knowledge and skills to provide the best buying and customer experience. And lastly, they are also unable to keep up with demanding market needs and competitive situations.

B2B companies have traditionally relied heavily on people to drive growth, but this approach has limited scalability. As the demand for skilled talent increased, the limited supply created a supply-and-demand imbalance. This led to rising costs, GTM inefficiencies, and, ultimately, unsustainable growth.

AI can solve this GTM inefficiency, making growth both scalable and sustainable.

The key to solving GTM inefficiency is to focus on increasing both – i) efficiency and ii) effectiveness.

Increasing efficiency is about saving time, reducing costs, and doing more with less with AI automation.

On the other hand, increasing effectiveness is about prioritizing the right deals and customers and improving the efficacy and conversion of every opportunity with AI intelligence.

Gone are the days when you focused too much on top of the funnel and obsessed about the pipeline alone. As much as you want your top-of-the-funnel to grow, you also want to fix your leaky bucket to improve your deal close rate and increase your customer retention rate.

Growth acceleration starts when you acknowledge that it’s not one lever that turns the wheel. Instead, it’s several touchpoints across the customer lifecycle, and your internal process needs to come together.

But…that’s where the problem arises. 

Understanding inefficiency and a lack of a bigger picture

No one person or team has the time to focus on the bigger picture despite having specialized teams for growth.

Everyone owns only a little piece of the puzzle. And it has led to several point solutions for specific pain points, not only resulting in SaaS fatigue but also a lot of inefficiency in bringing together insights and automation.

In the conversation intelligence and revenue intelligence space where Avoma operates—we see that most players solve specific pieces of the growth puzzle. For example, some players focus on automating meeting notes and transcriptions, whereas others focus on offering insights through forecasting and revenue intelligence.

While it may look like there’s clarity in what each product brings to your table, unfortunately, it becomes a hot mess of inefficient processes where you end up wasting valuable time in stitching together information to drive outcomes. It’s almost like spending several hours commuting to a job that requires only a few hours to do the actual work.

Revenue teams juggle between meeting scheduling tools, note-takers, coaching solutions, revenue insight tools and more—just to run one meeting. And yet insights don’t feed into automation.

When knowledge workers are spending up to one-third of their work week in meetings, the last thing you want to do is—be held back due to fragmented workflows, data silos, and high costs of point solutions slowing down their growth.

So, at Avoma, we decided to make life easier for revenue teams by helping them increase efficiency with automation and, simultaneously, increase effectiveness with insights—by bringing them both under one growth acceleration platform.

But first, let’s understand what a growth acceleration platform means.

What is a Growth Acceleration Platform?

Growth acceleration platform drives rapid and efficient business growth by integrating automation, data-driven decision-making, and performance improvement. However, it is not just about speeding up growth, but also ensuring that growth happens in a way that optimizes resources, such as time and costs, while maximizing output. 

Growth acceleration  platform focuses on:

• Efficiency: Achieving more with less through automation and time-saving tools. 
• Data-driven insights: Using data to make smarter decisions about prioritizing customers, deals, and tasks, which enhances performance and conversion rates. 
• Holistic integrations: Connecting tools, people, and processes to eliminate disconnection and ensure that everything works together toward a common goal. 
• Coaching and professional growth: Empowering individuals to improve through insights and coaching, which in turn helps companies grow as their employees operate at peak performance.

With that context, let’s understand what Avoma’s growth acceleration platform offers to help you accelerate growth.

What does Avoma’s Growth Acceleration comprise?

Avoma helps you manage the entire growth lifecycle—from scheduling meetings and routing leads, to automatically taking notes and updating your CRM during the meetings and offering actionable intelligence from conversations and revenue forecasts across the board. 

In short, it’s a single platform that helps you:

1. Improve efficiency with automation by helping you save time, reduce costs, and do more with less.
2. Increase effectiveness with insights by helping you prioritize the right things and improve conversions

Key components of the Growth Acceleration platform

Automation

• Meeting Lifecycle Assistant
• Instant Scheduler and Lead Router

Insights

• Real-time Conversation Intelligence
• Proactive Revenue Intelligence

1. Meeting Lifecycle Assistant

The Meeting Lifecycle Assistant is a critical automation component of the growth acceleration platform that automates your note-taking, email follow-ups, and CRM entry—saving you 5+ hours of grunt work per week.

The capabilities of the Meeting Lifecycle Assistant include:

• Real-time Meeting Transcripts: Help you turn your conversations into a searchable database
• AI-generated Note Taking: AI takes human-like detailed notes for your meetings so you can focus on the conversation and save 15 minutes per meeting.
• AI-generated Smart Chapters: Automatically generate referenceable chapters for key topics in your conversations so you can instantly jump to the topics of your interest
• AI-generated Follow-up Email: Generate accurate follow-up emails that recap meetings and outline the next steps.
• Automatic CRM Data Entry: Key topics discussed in your meetings are automatically updates to your CRM fields
• Ask Avoma AI Copilot: Ask questions and get objective and accurate answers to improve your decision-making and next action plan.

2. Instant Scheduler and Lead Router

Avoma’s scheduler and router are also automation components of the platform that help you deliver a frictionless experience by automating scheduling, lead qualification, and routing so that your prospects and customers can instantly book meetings with your team.

The capabilities include:

• Scheduling: Book meetings instantly using 1:1, group and round-robin scheduling links
• Website lead qualification: Set up lead routing rules based on HubSpot and Marketo form fields to instantly qualify prospects and enable them to book meetings with the right rep from your website.
• Inbound lead routing: Configure distribution rules to route leads to the right sales rep without any delay.
• Outbound handoff routing: Reps can instantly book meetings for their AEs across time zones without juggling each AEs’ calendar to know their availability.

3. Real-time Conversation Intelligence

Real-time Conversation Intelligence is a key insights component of the platform that helps you improve your deal win rates and shorten your onboarding by automated call scoring, personalized coaching, and getting visibility into talk patterns and topic trends.

The key capabilities of conversation intelligence include:

• Live Answer Assistant: Handle objections in real-time with answers
• AI Call Scoring: Put your coaching on autopilot and get 100% coverage with AI-based automatic call scoring.
• Talk-pattern insights: Clone your top performers by learning their talk patterns and trends
• Smart topic tracking: Track and understand all conversations regardless of keywords used.
• Activity and Engagement Insights: Get visibility into the team’s usage, engagement, and ROI

4. Proactive Revenue Intelligence

This one is also a key insights component of the growth acceleration platform. Revenue Intelligence helps you drive predictable growth by improving forecasting, quota attainment, and identifying potential revenue leaks. It helps you discover deal and churn risks, helps you track sales methodology, and get AI-driven win-loss analysis, and more.

Key capabilities of Avoma’s revenue intelligence include:

• Deal & churn risk alerts: Get timely alerts based on conversations and CRM engagement
• AI Sales methodology scoring: Maintain a high-quality pipeline by automatically tracking and scoring sales methodologies such as MEDDIC, BANT, etc.
• Pipeline review and CRM updates: Get answers to all your pipeline questions by inspecting the health of all deals and instantly updating your CRM
• Forecasting and reports: Easily submit accurate revenue forecasts and get reports on pipeline movement.
• AI win-loss analysis: Learn how your recent prospects and customers evaluated your product or service, and why they did or did not buy from you.

These capabilities empower executive teams to make data-driven decisions on sales team structure, resource allocation, sales methodology, pricing strategy, expansion, and uncover the business's true growth potential.

The Next Big Shift: Unlock the Power of an AI-First Growth Acceleration Platform

The reality is that each member of your growth team is responsible for only a specific aspect of the growth process, often relying on multiple-point solutions. This not only slows down the growth but also:

• Increases your overall costs
• Contributes to context-switching inefficiencies between various apps
• Creates a non-collaborative environment
• Makes you waste a lot of time in grunt work

By automating repetitive tasks and streamlining workflows, such as booking meetings, routing leads or automating note-taking, you can free up valuable resources and significantly reduce operational costs. This not only saves time but also minimizes human error, ensuring accuracy and consistency.

By understanding customer behavior, identifying trends, and forecasting potential revenue, you can make informed decisions that drive growth. The combination of automation and real-time insights is a powerful formula for accelerated growth.

In an industry characterized by rapid change, those who fail to adapt to the concept will risk falling behind. By embracing an all-in-one platform with automation and real-time insights, you set yourself up for long-lasting success.

Want to explore the features of our Growth Acceleration platform? Take it out for a spin yourself or book a demo with our sales team.