Ep.21: Modern prospecting with LinkedIn social selling

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Episode Summary

In this episode, Collin Cadmus (Revenue Growth Coach, Collin Cadmus, LLC) and Aditya Kothadiya (Co-founder & CEO, Avoma) discuss modern prospecting -- i.e., how to prospect in the modern SaaS era.

01:31
What Collin Cadmus is upto, these days
04:05
Make human sales more valuable than AI
07:52
Recent bad experience when prospecting wasn't done well
15:58
Why you don't recall great outreach experiences
18:56
The mindset due to which prospecting fails
24:13
How to get started with social selling on LinkedIn
27:07
Start doing before selling it
32:00
How building authority with authenticity works
39:33
Converting the thought leadership into booking meetings
43:00
Why it takes long for best practices to change
46:05
Transition from dollars to value
54:02
What does a forward looking SDR compensation model look like?
1:01:02
Key highlights & takeaways