Top sales leader voices on the rise for 2024

The world of sales is constantly evolving, and the most successful leaders aren’t just keeping up—they’re setting the pace.

We’ve taken the time to carefully select founders and executives we think are the next sales leader voices you should be following. These aren’t just people sharing the same old advice—they’re offering fresh, real-world insights that challenge conventional thinking and push your boundaries.

From sharing personal leadership lessons to trendsetting sales strategies that you can actually use, these executives are passionate about helping others succeed in a forever changing space. 

To bring you the very best, we’ve considered a few key factors when selecting these leaders:

What we considered while curating this list:

• Sales-Focused Content: Leaders who consistently share actionable sales strategies, leadership advice, and learnings directly relevant for growing sales teams.
• Community Engagement: Executives who actively engage with their followers, sparking meaningful conversations and discussions within the sales community.
• Content Relevance: Thought leaders who keep their content timely and relevant, providing updates and advice that reflect the latest trends and challenges in the sales landscape.

Without further ado, meet Avoma’s next top sales leader voices to follow!

Cory Rich | Founder, evolv.

‍Why to follow Cory :

Cory isn’t just a sales expert—he’s a master of team-building and development. With over 15 years in the field, he excels at creating and nurturing high-performing outbound sales teams. His approach combines deep industry knowledge with a genuine, supportive attitude. Cory is celebrated for his ability to forge strong relationships and foster a positive work culture, making him an invaluable mentor for anyone aiming to thrive in sales and leadership.

Jed Mahrle | Founder, Practical Prospecting

‍Why to follow Jed :

Jed is the go-to expert for anyone looking to sharpen their prospecting skills. His knack for identifying ICP and crafting compelling messages, sets him apart. What sets Jed apart is his dedication to servant leadership, offering actionable advice and valuable guidance that delivers real results.. For those wanting to refine their prospecting strategies with a touch of personalized guidance, Jed is the expert to follow.

Will Allred | Co-Founder & COO, Lavender

‍Why to follow Will :

If you're searching for a leader who truly makes an impact, look no further than Will, Co-Founder and COO of Lavender. Not only does he excel at steering his company to success, but he’s also deeply committed to mentoring and uplifting others beyond his organization. Will's profound insights and genuine commitment to fostering growth set him apart in the LinkedIn sales community. For authentic leadership and invaluable guidance, Will is someone you should definitely follow.

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Jorge Soto | Co-Founder, AssetMule

‍Why to follow Jorge :

If you want to follow someone who brings both depth and personality to the table, Jorge is a must. With 23 years in the startup world, he’s worn many hats—from marketer and product manager to sales leader. His journey through countless ventures has had its fair share of triumphs and challenges, reflecting his true passion for the startup game. Now, as a co-founder of AssetMule and the host of GTM Media, Jorge shares his hard-earned insights with refreshing honesty. For a blend of real-world experience and genuine enthusiasm, Jorge is definitely someone to keep on your radar.

‍Ronen R. Pessar | CEO, Ronen Pessar Advisory

‍Why to follow Ronen :

Follow Ronen for practical tips on building and leading successful sales development teams. With a knack for strategic growth and a deep understanding of social selling, Ronen shares insights that can help you sharpen your sales approach. But what really makes Ronen stand out is his genuine care for people—he leads with empathy and is dedicated to helping others grow. If you're looking to improve your sales skills or want to learn from a leader who values both results and relationships, Ronen’s the person to watch.

‍Kevin Hopp | Founder, Hopp Consulting Group

‍Why to follow Kevin :

Follow Kevin Hopp for expert insights on mastering outbound sales. Kevin is dedicated to helping companies do sales the right way, leading to higher conversion rates, happier customers, and more motivated sales teams. With experience as the first hire at five high-growth businesses, he knows the challenges of building outbound sales programs from scratch. Kevin has distilled his experience, including generating over $100M in pipeline, into a straightforward process that any B2B SaaS company can use to succeed. If you want to elevate your sales strategy, Kevin’s guidance is invaluable.

‍Sujan Patel | Founder, Mailshake

‍Why to follow Sujan :

Sujan is the managing partner at Ramp Ventures, the team behind popular tools like Mailshake, VoilaNorbert.com, and Rightinbox.com. He's known for his sharp eye for big opportunities and his tireless drive to make them happen. What really sets Sujan apart is his ability to build great teams and trust them to do their best work—a quality that makes him a standout leader and a favorite collaborator. If you're looking for fresh ideas and strategies to boost your sales and marketing, Sujan’s insights are definitely worth following.

Wesleyne Whittaker | Founder and Chief Transformation Officer, Transformed Sales

‍Why to follow Wesleyne :

Wesleyne at Transformed Sales is widely recognized for her transformative impact on sales strategies and team dynamics. With a personalized approach and deep insights, she consistently delivers exceptional results, helping teams overcome challenges and achieve their goals. Additionally, as a podcast host, Wesleyne shares valuable perspectives and actionable strategies to elevate your sales game. Her passion for driving meaningful change and her commitment to excellence make her an outstanding resource. Follow Wesleyne for expert advice, inspiration, and practical solutions that can significantly enhance your sales efforts and career.

Steve Schmidt | CRO, MAGNETIC 

‍Why to follow Steve :

With over 25 years in B2B sales, including leadership roles at AT&T and T-Mobile, and the successful founding and leadership of TIDAL, Steve boasts a proven track record of driving growth and innovation. As the CEO of MAGNETIC, he now specializes in helping business leaders craft compelling content for LinkedIn and YouTube. By blending creativity with psychological insight, Steve’s approach fosters significant revenue growth. His strategies, rooted in real-world success, provide invaluable guidance for anyone looking to elevate their brand and achieve impactful results.

‍Mor Assouline | Founder, Demo to Close

‍Why to follow Mor :

Mor’s journey in sales is a testament to resilience. After a dramatic exit from his first sales job on day one and years of steering clear of the field, he turned his career around and now thrives in helping SMBs and SaaS companies succeed. Mor excels at crafting custom sales playbooks, scaling GTM teams, and providing hands-on coaching. He’s known for improving sales processes, training AEs to close 60-80% of their demos, and slashing sales cycles. His personal story and real-world successes make him a relatable and invaluable guide for anyone looking to up their sales game.

‍Jen Allen-Knuth | Founder, DemandJen

‍Why to follow Jen :

Jen is a distinguished sales leader renowned for guiding B2B teams through the challenges of customer risk aversion and reluctance to change. Her leadership style is marked by a genuine and insightful approach that inspires teams to question the status quo and adopt innovative strategies. Admired for her ability to drive transformation and enhance sales outcomes, Jen provides thoughtful and strategic guidance that helps teams overcome obstacles and achieve meaningful results. Following Jen allows you to benefit from her expertise in leading teams to navigate challenges and realize their full potential

Hannah Ajikawo | CEO & Founder, Revenue Funnel

‍Why to follow Hannah :

Hannah is a standout leader in sales strategy, recognized for her ability to pinpoint and tackle conversion blockers with innovative solutions. Her leadership extends beyond strategy; she empowers teams with deep insights and practical techniques, transforming their approach to engaging with prospects. Known for her contagious passion and skill in making complex concepts accessible, following Hannah provides valuable perspectives on overcoming challenges and boosting sales effectiveness. Her thoughtful and supportive leadership style offers a unique opportunity to learn and grow in the field.

‍Lauren Bailey | Founder, Factor 8

‍Why to follow Lauren :

Lauren is dedicated to helping sales professionals and leaders succeed by creating solutions that accelerate quota attainment and smoothen the transition from reps to managers. Her work fosters happy, high-performing teams and engaging learning environments, and she takes pride in mentoring women to achieve promotions. With a track record of global recognition for her training curriculum and keynote speaking, Lauren offers valuable insights into building effective sales cultures and leadership. Following her provides practical strategies for success, inspiration from her global experiences, and a touch of her dynamic personality.

Zoya Segelbacher | GTM Partner & Founder, Uncapped

‍Why you should follow Zoya :

Zoya is a leader in sales and AI, with experience across companies of all sizes. She excels in helping technical founders and product-led teams grow revenue through innovative customer acquisition strategies and tailored revenue planning. A respected podcast host and industry advisor, Zoya has earned recognition for her impactful work. Staying connected with Zoya ensures you're not just informed about sales and AI but also equipped with practical, actionable insights that can truly help your business thrive.

‍Alexa Grabell | Co-founder and CEO, Pocus

‍Why you should follow Alexa :

Alexa Grabell, co-founder and CEO of Pocus, is a key figure in product-led growth and sales. After her insightful experience in sales operations at Dataminr, Alexa pursued an MBA at Stanford and launched Pocus to help go-to-market teams leverage product usage data for valuable insights. Her work has established her as a leading authority in the field, making her a must-follow for anyone interested in mastering product-led strategies and harnessing data for revenue growth.

Charlotte Lloyd | CEO & Founder, The Client Acquisition Club

‍Why to follow Charlotte :

Charlotte is a skilled sales consultant dedicated to helping Consultants, Coaches, and Solopreneurs attract clients in a way that feels genuine. After achieving significant revenue growth in various companies, including multinational corporations, she now focuses on coaching and training business owners to create effective sales systems. Charlotte is passionate about making the process of client acquisition straightforward and authentic, sharing her expertise through her newsletter and advising companies like Humantic and Amplemarket. Her approach aims to help others achieve their business goals without the usual pressure and discomfort associated with selling.

‍David Weiss | CRO, The Sales Collective

‍Why to follow David :

Dave is a top-performing revenue leader, startup advisor, and deal coach, renowned for consistently delivering double-digit growth tied to multimillion-dollar goals. As the author of Your Definitive Sales Career Guide and The Sales Tactician's Playbook, Dave shares invaluable insights on building lasting client partnerships by understanding their goals and challenges. His diverse experience across sales roles, passion for solving complex challenges, and ability to deliver results quickly make him a must-follow for anyone looking to elevate their sales strategy.

‍Kathleen Waid | Fractional CRO, kathleenwaid.com 

‍Why to follow Kathleen :

Kathleen is a dynamic revenue leader and fractional CRO with a proven track record of scaling companies from $2M to $100M+. Having worked across eight startups, learning valuable lessons from both wins and failures, she’s an expert in machine learning, AI, enterprise sales, and solution delivery. Kathleen is known for her strategic thinking and hands-on leadership, offering practical, actionable advice across marketing, sales, and customer success. If you’re looking for insights on how to drive growth, navigate challenges, and turn big ideas into reality, Kathleen is someone you'll want to follow.

‍Emir Atli | CRO, HockeyStack

‍Why to follow Emir :

Emir is a prominent entrepreneur who has made significant strides in the analytics space. His journey began in Istanbul, where his father’s entrepreneurial success inspired him to chart his own course. Emir's decision to leave college to focus on HockeyStack proved pivotal, leading to the creation of a groundbreaking revenue attribution tool for B2B companies. Under his leadership, HockeyStack has emerged as a leading analytics platform. With his deep expertise and insights into sales and revenue leadership, Emir is an invaluable figure to follow.

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Kevin "KD" Dorsey | CRO, finally

‍Why to follow Kevin :

Kevin "KD" Dorsey is a passionate leader who focuses on the "person" in "salesperson," believing that developing people leads to better sales outcomes. With a proven track record of scaling sales teams from 0 to 150+ reps and achieving over $100M in ARR, KD combines his deep understanding of motivation and behavior with effective processes and skill development. Now serving as the CRO at Finally, KD continues to drive growth and success through his expertise. If you’re interested in authentic insights on scaling sales and leadership, KD’s experiences and approach make him an inspiring figure to follow.

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Happy following!!