Gong pricing 2026: What teams actually pay, module by module
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TL;DR
- The median Gong contract is ~$55,000 a year. Vendr data across 1,146 purchases ranges from $11,352 to $204,036 annually.
- Every quote has four layers. A per-user Gong Foundation license (~$1,600/user/year list), a $5,000–$50,000 annual platform fee, a one-time onboarding fee of $7,500–$65,000, and optional per-user modules.
- Modules stack on the seat. Forecast, Enable and Engage each sit on top of a Foundation seat for the same user. The full Foundation + Forecast + Engage bundle runs $2,400–$3,000/user/year.
- Heavy AI use is now metered. Since June 2026, Gong Credits meter AI Trackers, MCP and API workflows. Each seat adds 2,000 credits a year to a shared pool.
- Contract terms move the number most. Auto-renewal with 60 days' notice, 5–10% renewal uplifts, and non-cancelable fees are standard unless you negotiate them before signing.
- A 10-seat team pays ~$28,500+ in year one on Foundation alone. The same team on Avoma's Organization plan with 5 Revenue Intelligence add-ons pays $5,220 a year.
| Component | What it covers | Reported cost |
|---|---|---|
| Platform fee | Platform access, admin, storage, standard support | $5,000–$50,000/yr |
| Onboarding | Implementation, admin training, CRM setup | $7,500–$65,000 one-time |
| Gong Foundation | Recording, transcription, AI insights, CRM sync, basic deal visibility | $1,300–$1,600/user/yr |
| Gong Forecast | Forecast submissions, AI predictors, analytics | ~$700/user/yr |
| Forecast Essentials | Deal and account boards, AI Deal Reviewer | ~$300/user/yr |
| Gong Enable | Enable Essentials plus AI role-play and meeting rehearsal | Est. ~$360–$720/user/yr |
| Enable Essentials | Coaching, AI Call Reviewer, coaching metrics | ~$300/user/yr |
| Gong Engage | Sequences, AI emails, dialer | ~$800/user/yr |
| Data Cloud | Export to Snowflake, Databricks, BI | Custom |
| Gong Credits | Metered AI: trackers, MCP, APIs | 2,000/seat/yr included; extra custom |
Those are the headline numbers. The rest of this guide breaks down how each one is built, what changes it at renewal, and how Gong compares head to head with Avoma, so you can sanity-check a real quote before you sign.
Gong publishes no prices, so every Gong figure here is a third-party estimate. We checked them against Gong's own site and help docs, transaction data from Vendr and G2, and our own sales conversations with teams evaluating Gong and Avoma side by side, or looking to switch from Gong to Avoma. Where sources disagree or a figure can't be confirmed, we say so.
How much does Gong cost?
Gong costs about $1,600 per user per year at list for its core Foundation license, plus a platform fee and one-time onboarding. Most teams land between $11,000 and $204,000 a year, with a median of ~$55,000.
Gong doesn't publish pricing. Its own pricing page says licenses are per-user and there's a platform fee "based on number of users supported," and that integrations are free. Then it routes you straight into a lead form, where you pick a team-size band (1–50, 51–1,000, 1,001–9,999, or 10,000+) before you see a proposal.
Since March 2025, Gong has sold a core license called Gong Foundation, plus separately priced applications. Customers on older contracts stay on legacy plans until renewal.
Gong list price by team size
| Team size | List $/user/yr | $/user/mo |
|---|---|---|
| Up to 49 users | $1,600 | $133 |
| 50–99 users | $1,520 | $127 |
| 100–249 users | $1,440 | $120 |
| 250+ users | $1,360 | $113 |
This is the most commonly cited breakdown across pricing sites, but Gong hasn't confirmed it. Negotiated deals reportedly land at $1,000 to $1,349/user/year, and teams of 100+ seats typically negotiate 20 to 35% below smaller teams. These are billed annually. You can't pay month-to-month, so getting started is a big commitment.
What real Gong contracts cost
Vendr tracks real, anonymized software purchases, and its data is the most solid number we found:
| Metric | Vendr data |
|---|---|
| Median annual contract | ~$55,000 (1,146 tracked purchases) |
| Range | $11,352 to $204,036 |
| Average negotiated discount | 14.17% off the initial quote |
| Per-seat cost, standard (25–75 seats) | $1,400 to $2,000/year |
| Per-seat cost, advanced (50–150 seats) | $1,800 to $2,600/year |
| Multi-year deals | 60 to 70% |
| Free trial | None self-serve; sales-managed pilots (commonly 14 to 30 days) offered selectively |
| Month-to-month billing | No |
G2's pricing page backs this up. No free trial, custom quotes only, and an average buyer-reported discount of 14% off quote. Close enough to Vendr's number to trust both.
What does Gong cost by team size?
A 10-seat team pays about $28,500 in year one for Foundation alone. A 100-seat team pays about $156,500. Add Forecast and Engage and those numbers rise by roughly 30% to more than double.
These estimates use list Foundation pricing and the lowest reported platform fee ($5,000) and onboarding fee ($7,500). Both fees scale with team size, so treat larger-team totals as floors.
| Team size | Foundation seats | Year one (Foundation only) | Year two (before uplift) | Year one (Foundation + Forecast + Engage) |
|---|---|---|---|---|
| 10 users | $16,000 | $28,500+ | $21,000+ | $36,500–$42,500+ |
| 25 users | $40,000 | $52,500+ | $45,000+ | $72,500–$87,500+ |
| 50 users | $76,000 | $88,500+ | $81,000+ | $132,500–$162,500+ |
| 100 users | $144,000 | $156,500+ | $149,000+ | $252,500–$312,500+ |
| 250 users | $340,000 | $352,500+ | $345,000+ | $612,500–$762,500+ |
The bundle column applies the reported $2,400–$3,000/user/year bundle range to every team size. Larger teams will likely negotiate below it.
Small teams (10–49 users)
- So, even for a 10-person team, you're looking at close to $30K in year one, for Foundation alone.
- The platform fee doesn't shrink with seat count, so a 10-seat team carries the same floor as a 49-seat team.
- Onboarding adds 40 to 60% to year-one cost on smaller deals.
Mid-sized teams (50–249 users)
- List pricing drops only slightly at 50 users, from $1,600 to $1,520 per seat.
- Adding Gong Forecast (~$700/user) for 50 users takes year one to roughly $123,500+.
- Gong usually pushes for multi-year contracts.
Enterprise teams (250+ users)
- At this point, Gong's pricing starts to feel pretty heavy.
- Platform and onboarding fees can reach $50,000 and $65,000 respectively.
- Data Cloud and full Enable are typically part of custom enterprise packages.
What drives Gong's price?
Seat count sets the base, but modules, fixed fees and contract terms decide the final number. Two companies with the same headcount can get very different quotes.
- Seat count and band. The team-size band you pick sets your list rate. Volume lowers list price only modestly.
- Paid vs Collaborator seats. View-only users can be free Collaborators. Only people who need the full feature set need a paid Foundation seat.
- Modules per user. Every module is priced per user, on top of that user's Foundation seat. Price every seat twice.
- Fixed fees. The platform fee and onboarding fee don't scale down for small teams.
- AI usage. Heavy use of AI Trackers, MCP, and API workflows draws down Gong Credits.
- Contract length and payment terms. Two- to three-year terms are common, often with year one paid upfront.
- When you buy. Bundling modules at signing prices better than adding them later.
Gong Foundation, modules and Credits
What's included in Gong Foundation?
Foundation is the required core license for every paid Gong user. It covers conversation intelligence and basic deal visibility. Forecasting, coaching, engagement and data export cost extra.
| Included in Foundation | Needs a separate module |
|---|---|
| Call recording and AI transcription in 70+ languages | Forecast submissions and AI revenue prediction (Forecast) |
| Conversation analytics, AI summaries, Ask Anything | Deal boards and AI Deal Reviewer (Forecast Essentials) |
| Basic deal visibility | Coaching and AI call scoring (Enable Essentials) |
| CRM sync (Salesforce, HubSpot, Dynamics) and 300+ integrations | AI role-play and meeting rehearsal (Enable) |
| 15+ Gong AI Agents for individual users | Sequences, AI emails and dialer (Engage) |
| Free Collaborator seats with view-only access | Data export to Snowflake or BI tools (Data Cloud) |
Platform fee
Gong's pricing starts with a platform fee, which is essentially the cost of access. It's a fixed annual fee that varies depending on your team's size and the volume of data you'll be storing.
- Starts at $5,000 per year for small teams (often $5,000 to $10,000 under 50 users)
- Can go as high as $50,000 for larger organizations, depending on the size of the business and volume of data storage.
- Covers platform access, admin, data storage, and standard support, including weekday support from 6am to 6pm PT.
- Doesn't include data export. That's Data Cloud, a separate custom-priced module.
Onboarding (professional services) fee
- One-time fee of $7,500 to $65,000 for implementation, admin training, and CRM setup.
- Not part of the platform fee.
- Adds 40 to 60% to year-one cost on smaller deals.
What do Gong's add-on modules cost?
Each module costs roughly $300 to $800 per user per year, on top of the Foundation seat. You can't buy a module without Foundation.
| Module | Reported $/user/yr | What it adds | Who it's for |
|---|---|---|---|
| Gong Forecast | ~$700 | Forecast submissions and overrides, AI Deal and Revenue Predictors, forecast analytics | Teams running a weekly forecast in Gong |
| Forecast Essentials | ~$300 | Deal Boards, Account Boards, AI Deal Reviewer, Win/Loss insights | Managers who want deal visibility without forecasting |
| Gong Enable | "Tens of dollars"/seat/mo; est. ~$360–$720 | Everything in Enable Essentials, plus AI Trainer role-play and Dry Run rehearsal | Teams that want AI practice before live calls |
| Enable Essentials | ~$300 | Coaching and call scoring, AI Call Reviewer, initiative boards, coaching metrics | Managers who want consistent coaching without role-play |
| Gong Engage | ~$800 | Multi-step Flows, AI-written emails, dialer, Chrome extension | Teams doing outbound without a separate engagement tool |
| Data Cloud | Custom | Export to Snowflake, Databricks and BI tools | RevOps teams analyzing Gong data elsewhere |
Gong launched Enable on February 25, 2026. Its CPO described the price as "tens of dollars per seat per month," with no list price.
Gong Engage pricing
Gong Engage, Gong's AI sales engagement module for email, dialer, and sequencing, is a real add-on product, not a rebrand of the core platform.
- Gong doesn't publish Engage pricing. Unverified third-party estimates put it around $800/user/year on top of a Foundation seat.
- Foundation + Engage: about $1,900 to $2,200/user/year.
- Foundation + Forecast + Engage: $2,400 to $3,000/user/year.
- No B2B contact database, so lists still come from another vendor.
- Teams already on Outreach or Salesloft would pay for overlapping functionality.
Packages and bundles
Gong has no named public tiers. A deal is Foundation plus whichever modules you pick.
| Package | Reported $/user/yr | Typical buyer |
|---|---|---|
| Foundation only | $1,300–$1,600 | Conversation intelligence only |
| Foundation + Forecast Essentials | ~$1,600–$1,900 | Managers who need deal boards |
| Foundation + Forecast or Engage | $1,900–$2,200 | Conversation intelligence plus one workflow |
| Foundation + Forecast + Engage | $2,400–$3,000 | The full Gong platform |
| Enterprise (all apps + Enable + Data Cloud) | Custom | Large multi-team deployments |
How do Gong Credits work? (new in 2026)
Gong Credits are a metered allowance for heavy AI use. Each paid seat adds 2,000 credits a year to a company-wide pool. When the pool runs out, AI processing stops until you buy more.
This is the part most older "Gong pricing" articles miss, and it's the direct answer to a cluster of searches we're seeing for "gong pay per use pricing" and "gong pricing pay as you go."
In June 2026, Gong introduced Gong Credits, a metered pricing layer. Customers were emailed about it in late May, and Gong's help article is dated June 9.
| Uses credits | Doesn't use credits |
|---|---|
| Question-based AI Trackers, on every new call and email | Pretrained trackers |
| Ask Anything and Briefer through the API | Ask Anything and briefs run manually in the UI |
| MCP server tools (ask_account, ask_deal, generate_brief) | Viewing data that's already been processed |
| Deep mode | Calls, deal intelligence, forecasting, coaching |
| Gong Enrich, per email or phone number returned | Gong Agents used by individual users |
| Activity | Credit cost |
|---|---|
| Call over 10 minutes | 1 credit |
| Call under 10 minutes | 0.3 credits |
| 10 emails | 1 credit |
| Web search in a brief | 10 credits |
- The default pool resets each contract year.
- You can buy more, but Gong says extra credits are never auto-charged. Purchased credits expire at the end of the contract term, and Gong hasn't published the price of extra packs.
- When the pool runs out, trackers stop processing new calls, API and MCP requests fail, and automated briefs stop refreshing. Existing data stays visible but goes stale.
Gong Credits pay for extra AI horsepower. Your seat covers everything else. If you've seen "Gong pay-per-use pricing" mentioned somewhere, this is almost certainly what they meant.
What hidden costs and contract terms should you plan for?
The biggest surprises in a Gong deal aren't on the first quote. They come from the onboarding fee, module stacking, and renewal terms that put cost risk on the buyer.
1. Hidden costs add up quickly
Gong's total cost isn't just per-seat. It's platform fee plus Foundation seats plus a one-time onboarding fee, with modules and possibly Gong Credits on top. Each layer adds up quickly for smaller teams.
2. No trial, no month-to-month option
There's no self-serve free trial at any tier. Gong offers sales-managed pilots, commonly 14 to 30 days, to prospects it considers qualified. Larger deals get these pilots more often, even though it isn't a formal enterprise-only policy. Billing is annual or multi-year only.
3. Contract terms to read before you sign
| Term | Gong's default | What to negotiate |
|---|---|---|
| Contract length | 2–3 years common, often with year one paid upfront. 60–70% of deals are multi-year (Vendr) | A 1-year term, or annual payments on a multi-year deal |
| Auto-renewal | Renews for one year unless written notice is given 60 days before renewal | Put the notice date in your calendar on day one |
| Renewal uplift | 5–10% a year typical; up to 15% reported | A 0–3% cap, in writing |
| Downsizing | Cutting seats re-prices the contract; promotional pricing reverts to list | A locked per-seat rate at any seat count |
| Cancellation | Non-cancelable, non-refundable; 50–100% early-termination penalties reported | Termination for convenience after year one |
| Mid-term seats | Billed pro rata; each needs Foundation plus every module that user uses | Pre-agreed rates for added seats |
| Credit overage | AI processing stops until more credits are bought | The credit-pack price, in the order form |
| Onboarding | $7,500–$65,000 one-time | A waiver, or onboarding folded into the seat price |
4. Older plans move to the new model at renewal
If you're on a pre-2025 Gong plan, you move to the Foundation model at renewal. Gong grants matching seats (for example, Forecast Essentials for former Pro seats), but seats added after renewal are paid separately.
How negotiable is Gong pricing?
Very. Buyers report an average discount of about 14% off the first quote, and larger teams negotiate further. Most terms can only be changed before signature.
- Average discount: 14.17% off the initial quote (Vendr); 14% (G2 buyer reports).
- Negotiated Foundation pricing lands at $1,000 to $1,349/user/year, versus $1,600 list.
- Teams of 100+ seats typically negotiate 20 to 35% below smaller teams.
- Bundle modules at signing. Adding them later prices worse.
- Count Collaborators first so you don't pay for view-only users.
- Start renewal talks early. See the renewal timing note below.
What buyers tell us about Gong pricing
These come from our own sales conversations at Avoma, with two groups: teams evaluating Gong and Avoma in parallel, and current Gong customers looking to switch from Gong to Avoma. Three themes come up repeatedly.
- Seat price. Prospects actively evaluating Gong have cited seat quotes in the same neighborhood as Vendr's data, one specifically around $160/seat/month.
- Paying for unused features. The same prospects complained about paying for enterprise features they don't use.
- Rushed renewals. One prospect said they were given about a week to decide on renewal, even though the contract itself didn't expire for another two months. Build in extra runway if you're planning to shop around before your Gong contract renews.
G2 reviews from SMB and early-stage buyers say the same thing, repeatedly: for smaller or fast-growing teams, the cost and complexity can be a hurdle.
Value proposition of Gong
For larger sales orgs with a strong operational motion, Gong's tools provide deep sales insights and enable informed decisions based on market intelligence from customer interactions. But many of the headline features sit in paid modules, not in the base seat.
| Feature | Where it lives |
|---|---|
| Conversation recording across meetings, sales calls, and emails | Foundation |
| Deal boards and pipeline tracking | Forecast Essentials |
| Sales coaching tools for managers | Enable Essentials |
| Forecasting based on deal activity | Forecast |
| AI call scoring | Enable Essentials |
| AI role-play | Enable |
Gong vs Avoma: pricing compared
Gong layers a platform fee, an onboarding fee and per-module seat pricing behind a sales call. Avoma publishes every price and charges $0 in platform, onboarding or other extra fees.
| Gong | Avoma | |
|---|---|---|
| Published pricing | No, quote only | Yes, on the pricing page |
| Core seat | $1,300–$1,600/user/yr (Foundation) | $19–$39/seat/mo, annual billing ($228–$468/yr) |
| Platform fee | $5,000–$50,000/yr | $0 |
| Onboarding fee | $7,500–$65,000 one-time | $0 |
| Other extra fees | Credit packs once the AI usage pool runs out | $0 |
| Coaching and call scoring | Enable Essentials, ~$300/user/yr | Conversation Intelligence, $29/seat/mo ($348/yr) |
| Deal intelligence and forecasting | Forecast Essentials ~$300 or Forecast ~$700/user/yr | Revenue Intelligence, $29/seat/mo ($348/yr) |
| View-only users | Free Collaborator seats | Unlimited free view-only seats |
| Free trial | No self-serve trial; pilots offered selectively | 14-day free trial, no credit card |
| Billing | Annual or multi-year only | Monthly or annual |
Avoma: A strong Gong alternative without the pricing guesswork
Avoma posts every plan and add-on price on its website, charges $0 in platform, onboarding or extra fees, and includes free view-only seats on every plan.
Avoma brings together AI meeting assistance, conversation intelligence, and revenue intelligence in one platform. Plus a cart-style checkout that makes selecting plans and add-ons fast and flexible. Pricing is posted on the pricing page. No lead form required to see a number.
| Plan | Price (annual billing) | Seats | Key additions |
|---|---|---|---|
| Startup | $19/seat/month | Up to 20 paid seats | Unlimited AI Meeting Assistant, 1:1 scheduler |
| Organization | $29/seat/month | Up to 75 paid seats | Group/round-robin scheduling, custom AI templates, API and webhooks |
| Enterprise | $39/seat/month | Minimum 20 paid seats | HIPAA compliance, single sign-on, API and webhooks |
| Add-on | Price | What it adds |
|---|---|---|
| Conversation Intelligence | $29/seat/month | AI coaching recommendations, AI call scoring, smart trackers, performance dashboards |
| Revenue Intelligence | $29/seat/month | AI deal risk analysis, sales methodology tracking, AI win-loss analysis, forecasting |
| Lead Router | $19/seat/month | Advanced routing rules, inbound form qualification, outbound lead hand-off |
Included on every plan:
- Unlimited free view-only seats. Viewers and collaborators are always free.
- Unlimited AI meeting features: automatic video recording, real-time transcription, AI summary notes, AI email follow-ups, and "Ask Avoma."
- Auto-save notes to CRM records and dialer integration.
- Annual billing saves up to 33% compared to monthly billing.
Enterprise-grade features include a designated success manager, concierge onboarding, quarterly business reviews, team-specific access controls, and compliance features like HIPAA and data retention policies.
Gong vs Avoma: 10-seat cost compared
| Gong (year one) | Avoma (annual billing) | |
|---|---|---|
| Seats | 10 × $1,600 = $16,000 (Foundation) | 10 × $29 × 12 = $3,480 (Organization) |
| Deal intelligence for 5 users | 5 × ~$300 = ~$1,500 (Forecast Essentials) | 5 × $29 × 12 = $1,740 (Revenue Intelligence) |
| Platform fee | $5,000+ | $0 |
| Onboarding | $7,500+ | $0 |
| Total | ~$30,000+ | $5,220 |
Avoma posts its numbers. Gong doesn't. Have more questions about Avoma pricing and features? Talk to an expert.
Gong pricing calculator
Use the calculator below to get a ballpark figure for your team size, then compare it side by side with Avoma's pricing to see where you'd come out ahead.
The calculator holds per-seat cost flat regardless of team size, so it doesn't account for the volume discounts Gong applies at larger seat counts. It also leaves out onboarding, add-on modules like Forecast or Engage, and extra Gong Credits. For real-world context, Vendr's transaction data puts the median Gong contract at ~$55,000/year, with heavier negotiation kicking in on bigger deals. Treat the number below as a starting point, not a quote.
We bet Gong can’t offer any of this
Gong pricing changes, 2023 to 2026
| Date | Change |
|---|---|
| Jun 2023 | Gong Engage launched |
| 2023 | Per-user license reported at ~$1,000/yr, versus $1,300–$1,600 today |
| Mar 2025 | Modular pricing: Foundation core license plus separately priced applications |
| 2025 | Platform fee ceiling reported at up to $50,000/yr |
| Feb 25, 2026 | Gong Enable launched |
| Jun 2026 | Gong Credits introduced for AI Trackers, MCP server and API workflows |
Which option fits your team?
Gong fits large sales orgs that will use several modules and can negotiate hard. Teams that want posted prices and flexible billing get more predictable costs with Avoma.
- Choose Gong if you're a large sales org with a budget to burn and a preference for traditional enterprise deals. Gong delivers on deep analytics and customization.
- Choose Avoma if you want enterprise-grade capabilities without the long contracts, hidden fees, and drawn-out sales cycles. Avoma gives you the same power with more flexibility.
Questions to answer before you request a Gong quote:
- How many people need full seats, and how many only need view access?
- Which modules does each user actually need: forecasting, coaching, role-play, or outbound?
- Will you use AI Trackers, MCP, or API workflows heavily enough to burn through credits?
- Can your budget absorb a 5–10% uplift every year of a multi-year term?
Get pricing clarity without jumping on a call. Avoma's pricing is right on the website, and you can start testing the product in minutes. That's something Gong still doesn't offer.
Not sure yet? You've got options.
Start a free 14-day trial to explore Avoma on your own. No credit card is needed.
Or, if you'd rather fast-track your decision and get your questions answered, book a demo with our team. We're happy to help you find the right fit.
Related reading
Frequently Asked Questions
No. Gong's pricing page describes the model (per-user licenses, a platform fee based on users supported, and free integrations) but gives no numbers. You pick a team-size band and talk to sales to get a quote.
Gong's core Foundation license lists at about $1,600/user/year for teams under 50, falling to about $1,360 at 250+ users. Negotiated deals reportedly land at $1,000 to $1,349. Add-on modules such as Forecast or Engage add roughly $300 to $800/user/year each.
Partly. Since June 2026, Gong Credits meter heavy AI use such as question-based AI Trackers, the MCP server and API workflows. Each paid seat adds 2,000 credits a year to a shared pool, and extra credits can be bought. Recording, transcription, forecasting and coaching stay in the seat license.
Gong doesn't publish Engage pricing. Third-party estimates put it at about $800/user/year on top of a Foundation seat, or about $1,900 to $2,200/user/year combined.
A one-time onboarding fee of $7,500 to $65,000, per-user modules on top of every Foundation seat, Gong Credit packs once the AI usage pool runs out, and renewal uplifts of 5 to 10% a year unless your contract caps them.
Yes. Vendr reports an average discount of 14.17% off the initial quote, and G2 buyers report about 14%. Teams of 100+ seats typically negotiate 20 to 35% below smaller teams. Renewal caps and termination terms need to be agreed before signing.
Not a self-serve one. Gong offers sales-managed pilots, commonly 14 to 30 days, selectively to qualified prospects. Billing is annual or multi-year only.
Gong Foundation is the required core license for every paid Gong user. It covers call recording, transcription, AI insights, CRM sync and basic deal visibility. It lists at about $1,600/user/year, and every add-on module needs a Foundation seat for the same user.
Avoma posts its pricing publicly, starting at $19/seat/month, and charges $0 in platform, onboarding or other extra fees. A 10-seat Organization deployment with Revenue Intelligence for 5 users costs $5,220 a year, versus roughly $30,000 in year one for a comparable 10-seat Gong deployment.
It can be, but the fixed platform fee and one-time onboarding fee hit small teams hardest. A 10-seat team pays about $28,500 in year one on Foundation alone, and G2 reviewers from SMBs and early-stage startups often say the cost is hard to justify.
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