In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss how many SaaS businesses offer a rusty buying experience that’s reminiscent of the 2000s. And how the broken buyer experience is not limited to sales-led or product-led companies.
00:19
The need for atleast a starting price range on SaaS pricing pages
02:40
If someone already knows your product, let them buy it without unnecessarily making them go through your sales cycle
04:43
Can you have multiple GTM motions for your SaaS?
09:24
Offering sales assistance (in-addition to product-led nurturing) to reduce friction
13:12
The need for being upfront and transparent about pricing
16:26
Why should you offer flexible pricing options instead of pushing for an annual commit upfront
19:16
Putting buyer's preference ahead of your model (inward to outward thinking)
22:02
Show and tell how you solve the customer's problem
24:57
Give enough time for people to trial your product (7-day trial doesn't help in most B2B
29:38
The need for simplifying the demo booking by offering the AE calendar on your website
32:24
Key takeaways/recap
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