What is real-time sales guidance software?

Real-time sales guidance software delivers contextual prompts, talk tracks, and framework cues to sales reps during live calls. The software listens for trigger phrases and surfaces relevant content like answer cards, methodology reminders, or competitor battlecards at the exact moment a rep needs it. Avoma's real-time sales guidance software works across video calls, phone calls, and in-person meetings.

How does Avoma deliver guidance during a live call?

Avoma transcribes the conversation in real time and uses AI to detect objections, competitor mentions, pricing questions, and other trigger phrases. When a trigger is detected, the relevant answer card appears on the rep's screen within seconds. The card stays visible long enough for the rep to read the approved response. Triggered cards are stored in a drawer for quick access throughout the call.

Can reps ask Avoma questions during a live call?

Yes. Ask Avoma is an AI assistant that reps can query mid-call to retrieve deal context, CRM data, past meeting summaries, or product details. The rep types or speaks a question and receives an answer grounded in actual conversation history and account data, without leaving the call.

How does Avoma help with objection handling?

Avoma detects objection patterns in real time and surfaces pre-approved answer cards with consistent responses. After the call, managers can review which objections came up, which cards were triggered, and how the rep handled the moment. Over time, Avoma's analytics reveal the most frequent objections across the team and how top performers respond to them, giving managers a data-backed foundation for coaching.

How is real-time guidance different from post-call coaching?

Post-call coaching reviews what happened after the conversation ends. Real-time sales guidance software acts during the call, surfacing answer cards, methodology cues, and AI prompts while the rep is still talking to the prospect. Avoma does both. It guides reps live and scores calls afterward for structured coaching reviews. The combination means reps get in-the-moment support and managers get data for follow-up 1:1s.

Can I customize answer card triggers and content in Avoma?

Yes. Admins create answer cards with custom trigger phrases, approved responses, and battlecard content. When a prospect mentions a trigger phrase during a call, the matching card appears on screen. Cards are managed centrally, so updates to pricing, positioning, or competitive messaging reflect across the team immediately. You can create cards for objections, competitor mentions, compliance script adherence, product FAQs, and persona-specific talk tracks.

Real-time sales guidance

Real-time sales guidance software built into live calls

Give your reps the right answer at the right moment. Avoma's real-time sales guidance software detects objections, competitor mentions, and qualification gaps as they happen. It surfaces live sales coaching prompts and answer cards directly on the screen.

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Saves 15 minutes per meeting

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Trusted by 1,000+ revenue teams

4.8/5 on

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500+ reviews

Why reps struggle without in-call guidance

Reps freeze when objections hit mid-call

A prospect pushes back on pricing or mentions a competitor. Your rep scrambles for the right response or improvises. The approved answer exists somewhere, but not on their screen.

Sales playbooks never reach the live call

Your team built talk tracks, battlecards, and qualification frameworks. They live in a doc or enablement platform that reps never open during a conversation.

Methodology adoption varies by rep

Managers roll out MEDDIC or BANT. Some reps follow the framework, others skip steps entirely, and managers have no visibility into who is executing and who is winging it.

Managers coach from gut feel instead of call data

Sales managers have a large team to coach and hardly get a chance to listen to all their calls. They end up coaching on what reps report and not what buyers said on the call.

How Avoma guides reps through live calls

Answer Cards

AI surfaces the right response during live calls

Avoma detects trigger phrases, buyer signals, and objections in real time, then displays the relevant answer card on screen mid-call. Reps respond with approved messaging without searching, switching tabs, or breaking conversation flow.

Triggered by keywords and phrases detected in real time during the call
Cards stay visible for 20 seconds and are accessible in the answer cards drawer throughout the call
Managers update cards centrally, so all reps see the same approved messaging

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Live Methodology Guidance

Guide reps through MEDDIC, BANT, or SPIN during live calls

Get live methodology guidance via in-call overlay, prompting reps through framework-specific steps. Reps see which qualification questions to ask and which steps they have covered or missed, in real time.

MEDDIC, BANT, SPIN, SPICED, Sandler, and Challenger frameworks supported
Deal-stage guidance cues prompt the right questions at the right point in the call
Multi-step framework progression tracked live, so reps stay on track without memorizing the playbook

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Ask Avoma

Get deal context and CRM data mid-call

Ask Avoma lets reps pull CRM data, deal context, past meeting notes, or product details during a live call by typing or speaking a question. Answers are grounded in actual conversation history and account data, so reps get what they need in seconds.

Retrieves deal history, past objections, and meeting summaries on demand
Surfaces relevant case studies and proof points without leaving the call
Works across video calls, phone calls, and in-person meetings

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Sales rep performance dashboard

Score calls, track methodology adherence, and measure coaching impact

Avoma auto-scores calls against pre-built or custom scorecards and ties scores to outcomes like win rates and quota attainment. Managers see who is improving, which reps need support, and how coaching connects to results.

AI-powered call scoring with justifications per score using MEDDIC, BANT, SPICED, and custom scorecards
Talk-to-listen ratio, filler words, sentiment, and sales methodology adherence tracked per rep
Coaching frequency tied to win rate changes across teams and deal stages

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40%

increase in win rates

30%

higher quota attainment

100%

auto call scoring

1,350+

verified G2 reviews

Empower reps with real-time call guidance

Set up your cards and methodology

Configure answer cards with trigger phrases, approved responses, and battlecard content. Choose pre-built or custom scorecards for your sales methodology. Avoma joins scheduled calls automatically once your calendar is connected.

Guides reps during live calls

Avoma transcribes in real time and surfaces answer cards, methodology cues, and Ask Avoma responses as the conversation intelligence engine detects triggers.

Score, coach, and track results

After the call, Avoma scores methodology adherence and logs triggered answer cards. Managers coach from data, and reps improve call over call.

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AI meeting assistant

Trusted by teams who coach high-performing reps

The call coaching functionality offers detailed feedback on our sales calls, pinpointing areas of strength and opportunities for improvement

Melinda M

CRO

What's not to like? Works seamlessly with zoom, transcribes, and even creates meeting notes/follow-up notes.

Haley K

Customer Marketing Manager

The summaries are clear and cover all the important points, including action items and decisions

Brittney.H

Executive Assistant