REVENUE EXECUTION

Avoma fits into your team’s workflow

Every revenue execution use case is different. Avoma can handle it with a native feature, prompt, skill, scheduled workflow, or even an agent. Start with a use case, then see how Avoma can help you run it.

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16 Revenue Execution jobs across 6 use cases

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Coaching & Enablement

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Pipeline & Forecasting

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RevOps & Data Quality

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Customer Success & Retention

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Revenue Intelligence

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Use case

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Score the call

Score every call against your team scorecard, so coaching starts from the same standard for every rep.

Coaching & Enablement

Sales coaching

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1

Sales manager, Enablement

·

After every call

Native feature

Score calls against MEDDIC, BANT, SPICED, or custom criteria to track rep performance and identify coaching opportunities.

Sales Call Scoring; AI Sales Coaching

Call recordings and your scorecards; also AI Sales Coaching

A scored call with timestamped evidence, plus rep trends

Track sales methodology adherence

See whether reps use your sales methodology on real calls, by rep, team and criterion.

Coaching & Enablement

Methodology & playbook adoption

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1

Sales manager, RevOps, Enablement

·

Monthly

Native feature

Identify coaching opportunities by scoring calls against your sales methodology or custom evaluation criteria.

Sales Methodology Scorecards

Deal meetings, conversation transcripts and configured sales methodology scorecards

An updated methodology qualification score per deal, with completed and missing criteria to guide future conversations

Skill

Use the RevOps Intelligence skill in Claude to report adoption by criterion, rep and team with example evidence, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

A methodology adoption report with recommended next steps

Find stalled deals

Find open deals that have gone quiet, with the likely cause and the last real buyer signal.

Pipeline & Forecasting

Pipeline management

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1

Sales manager, RevOps

·

Daily

Agent

Spot deals going quiet. The agent reviews recent conversations, buyer engagement, and CRM activity to identify likely causes, surface supporting evidence, and recommend next steps for review.

Avoma agent

CRM activity, calls, emails, stage and close date

A list of stalled deals with causes

Native feature

Identify opportunities showing risk signals, weak engagement, or missing next steps so managers can investigate deals that may have stalled.

Pipeline Management

Deal risk scores, engagement, deal stages, and conversation history

Deals requiring attention, with supporting risk signals

Skill

Use the RevOps Intelligence skill in Claude to flag the deal with the likely cause and the last real signal, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

A list of stalled deals with causes with recommended next steps

Check forecast risk

Check commit and best-case deals for risk before the forecast call, using evidence from calls and emails.

Pipeline & Forecasting

Sales forecasting

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1

Sales manager, RevOps

·

Weekly

Native feature

Review deal risk scores, qualification gaps, and buyer signals to identify opportunities that could affect forecast confidence before submitting your numbers.

Sales Forecasting; Deal Intelligence

CRM deal data, conversation signals, deal risk scores, and qualification assessments

Deals requiring review, with risk indicators and supporting evidence

Skill

Use the RevOps Intelligence skill in Claude to flag deals in commit or best case that fail evidence checks, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

A list of at-risk commit and best-case deals with recommended next steps

Sync meeting notes to CRM

Log notes and summaries from every meeting to the right CRM record, so reps don't retype them.

RevOps & Data Quality

CRM data quality

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1

Account Executive, RevOps

·

After every call

Native feature

Automatically sync AI-generated meeting notes and summaries to associated CRM records so reps don't have to enter call notes manually.

CRM Data Entry; CRM Integrations

Meeting recordings, AI-generated notes, and associated CRM records

Meeting notes and summaries logged to the associated CRM record

Agent

Keep CRM meeting records current. The agent captures notes from conversations, matches meetings to relevant CRM records, and prepares updates for review before syncing when approval is required.

Avoma agent

AI notes and conversation signals, your CRM field mapping, linking rules

Call notes in the CRM

Get account risk alerts

Get flagged when an account's Risk Score crosses your threshold, with the signals behind it.

Customer Success & Retention

Customer retention

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1

Customer Success

·

Always on, with alerts

Native feature

Configure risk alerts to notify team members through Slack, email, or Microsoft Teams when a supported Risk Score meets a defined threshold, so they can investigate and respond.

Alerts; Risk Score

Risk Score, alert threshold, notification recipients, and delivery channels

A risk alert delivered through the configured notification channel

Skill

Use the RevOps Intelligence skill in Claude to flag the account with the Risk Score, the signals behind it and a suggested next step, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

An at-risk account alert with the reason with recommended next steps

Agent

Identify at-risk accounts. The agent reviews account Risk Scores and underlying conversation and engagement signals, explains potential concerns, and recommends next steps for review.

Avoma agent

Customer calls and emails, risk score, CRM account and renewal data

An at-risk account alert with the reason

Write the follow-up

Send a follow-up that reflects what was said on the call, minutes after the meeting ends.

Pipeline & Forecasting

Follow-up & next steps

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1

Account Executive, Customer Success

·

After every external meeting

Native feature

Draft a personalized follow-up email using the meeting conversation and your selected email template, ready for the rep to review and send.

AI email templates; Meeting Follow-up

The conversation and your template (for example Discovery Recap, Demo Recap, Pricing Recap, No-show and Nudge, Revive a Dead Lead); also Meeting Follow-up

A drafted follow-up email

Prompt

Draft a personalized follow-up email with meeting highlights, agreed commitments, and next steps, using the latest conversation as context.

Ask Avoma

Ask Avoma, across the meeting transcript and notes, your email template for this meeting type, agreed next steps

A drafted follow-up email

Track ramp

Track each new rep against the ramp plan week by week, using call scores and activity.

Coaching & Enablement

Rep onboarding & ramp

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1

Sales manager, Enablement

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Weekly during ramp

Native feature

Review new hires’ scored calls, activity, and usage to assess progress against the ramp expectations your team has defined.

Sales Call Scoring; Usage Intelligence; Sales Activity Tracking

Call recordings and your scorecards; also Usage Intelligence, Sales Activity Tracking

Call scores and activity indicators to compare against onboarding milestones

Prep for customer calls

Get a brief before any customer call with stakeholders, open issues and past commitments from your meetings and emails.

Pipeline & Forecasting

Deal execution

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1

Account Executive

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Before each customer meeting

Native feature

Review deal health, pipeline stage, and customer engagement in one place to understand deal progress.

Prepare / Read brief

Calendar event, previous meetings, CRM records, emails, and relevant web information

A structured pre-call brief with customer context, priorities, talking points, and recommended next steps

Prompt

Prepare for upcoming meetings with a briefing on stakeholders, unresolved issues, objections, and goals, using previous conversations and available deal context.

Ask Avoma; Avoma MCP (from your own AI assistant)

Ask Avoma, across previous meetings, emails and deal signals for the account

A briefing for the call

Prep for discovery calls

Walk into every discovery call knowing the account, past touchpoints and the questions still open.

Pipeline & Forecasting

Discovery & qualification

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1

Account Executive

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Before each discovery call

Native feature

Prepare for discovery calls with an AI-generated brief covering prospect background, previous interactions, potential needs, suggested discovery questions, and talking points.

Prepare / Read brief

Calendar event, previous meetings, CRM records, emails, and relevant web information

A structured discovery brief with prospect context, talking points, suggested questions, and recommended next steps

Prompt

Get a concise account briefing covering previous interactions, customer priorities, outstanding questions, and relevant deal context.

Ask Avoma; Avoma MCP (from your own AI assistant)

Ask Avoma, across previous meetings and emails with the account, CRM account and deal fields

A one-page discovery brief

Route inbound leads

Send each inbound lead to the right rep based on the routing rules you set.

RevOps & Data Quality

Inbound conversion

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1

RevOps

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On every inbound lead

Native feature

Route inbound prospects to the appropriate sales rep using configured routing rules and lead information, so buyers can book with the right person without manual assignment.

Lead Router

Routing rules, prospect details, and rep availability

A prospect matched with an eligible rep and directed to the appropriate booking flow

Write the CS handoff brief

Hand every closed-won deal to Customer Success with the goals, promises, stakeholders and risks from the sale.

Customer Success & Retention

Customer onboarding & sales-to-CS handoff

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1

Account Executive, Customer Success

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When a deal is closed-won

Prompt

Prepare a sales-to-CS handoff brief covering customer goals, success criteria, commitments, stakeholders, and unresolved risks from sales conversations.

Ask Avoma

Ask Avoma, across sales calls and emails, win analysis, CRM deal fields

A sales-to-CS handoff brief

Agent

Prepare complete sales-to-CS handoffs. The agent reviews sales conversations, emails, and CRM records to summarize customer goals, purchased products, stakeholders, commitments, and unresolved concerns, highlighting missing details for review.

Avoma agent

Sales meetings, emails, CRM deal data, customer requirements and commitments

A structured sales-to-CS handoff brief with customer goals, stakeholders, expectations, open items and next steps

Track renewal signals

Track what customers say about renewal, pricing and cancellation across their calls.

Customer Success & Retention

Renewal management

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1

Customer Success

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Weekly, and before each renewal review

Native feature

Track mentions of renewal intent, pricing concerns, cancellation risk, and approval requirements across customer conversations. Review matching call moments to understand potential renewal risks and opportunities.

Trackers

Customer meeting transcripts and configured renewal trackers

Renewal-related mentions, supporting conversation evidence, and trends

Spot expansion signals

Spot upsell and cross-sell signals in customer calls and route them to the right owner.

Customer Success & Retention

Expansion & account growth

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1

Customer Success

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After customer calls, reviewed weekly

Prompt

Identify expansion opportunities from customer conversations, including new requirements, buying signals, supporting quotes, and suggested follow-ups.

Avoma MCP (from your own AI assistant)

Ask Avoma, across customer calls and emails, account and contract data

A list of expansion signals with quotes

Skill

Use the RevOps Intelligence skill in Claude to flag expansion signals with the quote and suggest a follow-up, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

A list of expansion signals with quotes with recommended next steps

Agent

Discover expansion opportunities. The agent analyzes customer conversations for new requirements, growing usage needs, or buying signals, then surfaces supporting quotes and suggests follow-ups.

Avoma agent

Customer calls and emails, account and contract data

A list of expansion signals with quotes

Analyze win-loss reasons

Learn why you win and lose from what buyers said across the deal.

Win-loss & competitive intelligence

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1

RevOps, Sales manager

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Quarterly, with a monthly check

Native feature

Analyze won and lost deals to understand why buyers made their decisions, what worked, and what could have been done better. Review individual deal insights and identify recurring patterns across opportunities.

Win-Loss Analysis

Deal conversations, CRM outcomes, and available deal context

Win and loss reasons, supporting conversation evidence, recurring patterns, and improvement opportunities

Summarize feedback themes

Summarize what customers keep telling you, by theme, with the evidence behind each.

Customer Success & Retention

Voice of customer

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1

Customer Success

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Monthly

Prompt

Identify recurring customer feedback themes across conversations, with mention counts, supporting quotes, and affected accounts.

Avoma MCP (from your own AI assistant); Ask Avoma

Ask Avoma, across customer calls, themes, accounts and segments

A customer feedback summary

Spot coaching opportunities

Find the coaching gaps that repeat across calls and reps, so you coach the pattern behind them.

Coaching & Enablement

Sales coaching

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2

Sales manager, Enablement

·

Weekly

Native feature

Use AI-powered scorecards to evaluate sales conversations, compare rep performance, identify coaching gaps, and track improvements over time. Managers can review individual and team scores, scoring trends, and conversations that need attention.

AI-powered Call Scorecards

Recorded conversations, scorecards, and scoring criteria

Rep and team performance scores, score trends, scoring coverage, and conversations to review for coaching

Prompt

Compare scored conversations across the team to identify recurring coaching gaps, highlight supporting call moments, and recommend skills to practice.

Avoma MCP (from your own AI assistant)

Scored calls, scorecard results, rep and team context

A coaching themes summary with evidence and recommended focus areas

Focus pipeline reviews

Rank open deals by risk, size and movement, so the pipeline review starts with the deals that need a decision.

Pipeline & Forecasting

Pipeline management

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2

Sales manager, RevOps

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Weekly, before pipeline review

Native feature

Identify deals responsible for significant pipeline changes, including opportunities pushed out, pulled forward, lost, or reduced in value, so managers can focus reviews on the movements that matter most.

Pipeline Walk; Sales Performance Management

Pipeline snapshots, deal amounts, close dates, and deal status

Pipeline movements and the deals behind them

Scheduled workflow

A saved prompt runs on the cadence you choose and will produce a ranked list of deals to review with the reason for each. Results go to email, Slack or Teams.

Ask Avoma scheduled prompt

Stage, days in stage, close date, deal size, recent activity, risk signals

A ranked list of deals to review, delivered to email, Slack or Teams

Skill

Use the RevOps Intelligence skill in Claude to produce a ranked list of deals to review with the reason for each, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

A ranked list of deals to review with recommended next steps

Track forecast accuracy over time

See how close each rep’s and each manager’s forecast call actually lands, quarter over quarter.

Pipeline & Forecasting

Forecasting

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2

RevOps, Sales manager

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End of each quarter

Agent

Keeps a running accuracy record automatically across every forecast checkpoint.

Forecast snapshots and closed-won results

A running accuracy record by rep and forecast category

Scheduled workflow

Generate the accuracy report automatically at quarter close.

Forecast snapshots and closed-won results

A quarter-end accuracy report

Audit CRM hygiene

Find open deals with missing, stale or inconsistent CRM data, ranked by impact.

RevOps & Data Quality

CRM data quality

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2

RevOps, Sales manager

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Weekly

Skill

Use the RevOps Intelligence skill in Claude to score each open deal on hygiene checks and list fixes by owner, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

A hygiene scorecard with fixes by owner with recommended next steps

Agent

Identify CRM hygiene gaps. The agent checks open deals for missing or outdated information, evaluates them against configured hygiene rules, and lists recommended fixes by owner.

Avoma agent

CRM deal fields, last-activity dates, call and email evidence

A hygiene scorecard with fixes by owner

Prep the QBR

Prepare a QBR that proves value, with results, risks and next steps drawn from the account's conversations.

Customer Success & Retention

Expansion & account growth

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2

Customer Success

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Before each QBR

Prompt

Prepare a QBR brief with customer goals, progress, delivered value, risks, expansion opportunities, and a proposed agenda based on account conversations.

Ask Avoma; Avoma MCP (from your own AI assistant)

Ask Avoma, across recent calls and emails, outcomes, risks, renewal terms, prior QBR notes

A QBR brief

Track action items

See every action item from your meetings in one place, with owners and what needs attention first.

Pipeline & Forecasting

Follow-up & next steps

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2

Account Executive, Sales manager, Customer Success

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Daily

Native feature

Automatically capture action items and follow-up commitments from meetings, so nothing agreed during a customer conversation gets overlooked.

AI Tasks; Action Item Tracking

Meeting conversations and AI-generated action items

A consolidated task list with action items, owners, and follow-ups

Agent

Stay on top of outstanding commitments. The agent reviews action items from meetings and emails, checks available task statuses, and flags overdue or at-risk follow-ups by owner.

Avoma agent

Meetings and emails, owners, due dates mentioned, CRM records

A prioritized list of open action items

Share winning call playlists

Give each new hire a set of winning-call playlists that match the segment and stage they'll sell first.

Coaching & Enablement

Rep onboarding & ramp

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2

Enablement

·

At each new hire's start

Native feature

Build playlists of successful call moments to help reps learn from top performers.

Playlists

Call recordings and snippets

A shareable library of winning call moments

Prompt

Find relevant winning calls for a new hire and suggest a learning sequence with specific skills to practice.

Ask Avoma

Ask Avoma, across playlists of winning calls, the rep's segment and first stage

Suggested calls, playlists, and learning goals for a manager to assign

Check discovery coverage

Check whether reps cover your must-ask discovery topics on every discovery call.

Coaching & Enablement

Methodology & playbook adoption

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2

Sales manager, Enablement

·

Weekly

Native feature

Use sales call scorecards to check whether reps cover required discovery topics and questions, and identify gaps for coaching.

Sales Call Scoring

Call recordings and your scorecards; also Deal Methodology Intelligence

Discovery coverage scores, missed criteria, and supporting call evidence

Skill

Use the RevOps Intelligence skill in Claude to score each discovery call for coverage of your must-ask topics and list gaps by rep, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

A discovery coverage report with recommended next steps

Check deal health

Check one deal's health before a review, with risk score, buyer signals and next steps in one view.

Pipeline & Forecasting

Deal execution

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2

Sales manager, Account Executive

·

Before each deal review

Native feature

Review each deal's risk score, changes over time, and the buyer signals driving risk. See supporting evidence from conversations, deal alerts, and recommended next steps to decide where to intervene.

Deal Intelligence; Deal Methodology Intelligence

Deal data, meeting and email conversations, buyer engagement, and deal methodology assessments

A deal health view with risk score, key risk factors, assessment history, alerts, and recommended next steps

Prompt

Assess deal health by reviewing buyer engagement, risk signals, open questions, and next steps across conversations and deal records.

Ask Avoma

Ask Avoma, across deal details, stage, engagement, recent calls and emails, methodology scores

A deal health view

Confirm technical fit

Confirm the technical requirements that can end a deal, like hosting, integrations and security, in the first calls.

Pipeline & Forecasting

Discovery & qualification

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2

Account Executive

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During discovery, per opportunity

Prompt

Review technical requirements mentioned by buyers, compare them with available product information, and identify unresolved requirements that could block the deal.

Ask Avoma

Ask Avoma, across discovery call transcripts and emails, your technical requirements checklist

A technical requirements checklist

Review team forecasts

Review each team's forecast against the target, pipeline coverage and last submission in one view.

Pipeline & Forecasting

Sales forecasting

url

2

Sales manager

·

Weekly

Native feature

Compare team forecasts, manager projections, revenue targets, and pipeline coverage to identify gaps, risks, and potential upside.

Forecast Review; Sales Forecasting

CRM deal data, revenue targets, pipeline metrics, team submissions, and forecast adjustments

A consolidated forecast view with team projections, target gaps, pipeline coverage, and potential upside

Decode top performers

Find the behaviors your best reps repeat on calls and turn them into talk tracks the team can use.

RevOps & Data Quality

Sales performance management

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2

Sales manager, Enablement

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Quarterly

Prompt

Compare top-performing and average reps across sales conversations to identify behavioral differences, effective talk tracks, and example call moments.

Ask Avoma

Ask Avoma, across calls from top and average reps, scorecards, outcomes

A top-performer behavior summary

Set up a booking page

Let buyers book a meeting from a link in a few clicks, with their details captured.

RevOps & Data Quality

Inbound conversion

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2

Account Executive

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On every booking request

Native feature

Create shareable scheduling pages that let prospects choose available meeting times, answer booking questions, and schedule calls without back-and-forth emails.

Sales Call Scheduling

Calendar availability, meeting duration, booking questions, scheduling preferences, and invitee details

A shareable booking page and scheduled meetings with captured prospect details

Confirm success criteria

Confirm what success looks like for the customer, and the use cases they bought for, before kickoff.

Customer Success & Retention

Customer onboarding & sales-to-CS handoff

url

2

Customer Success

·

Before kickoff

Prompt

Summarize customer goals, use cases, and success criteria discussed during sales and onboarding, highlighting missing or unclear expectations.

Ask Avoma

Ask Avoma, across sales calls, win analysis, stated goals and use cases

A list of success criteria and use cases

Agent

Check whether onboarding matches sales promises. The agent compares customer goals, requirements, and success criteria from sales conversations with onboarding discussions, then highlights gaps and drafts clarification questions.

Avoma agent

Sales discovery calls, deal notes, onboarding meetings, CRM account context and agreed requirements

A comparison of promised and confirmed outcomes, with gaps, success metrics and questions requiring customer confirmation

Spot churn signals

Pick up churn signals in customer conversations, like cancellation intent, frustration and pricing concerns.

Customer Success & Retention

Customer retention

url

2

Customer Success

·

After customer calls

Native feature

Identify customer concerns such as dissatisfaction, cancellation intent, pricing objections, or unresolved issues mentioned during meetings using configured trackers and meeting alerts.

Meeting Alerts

Customer meeting recordings, transcripts, and configured trackers or alerts

Meeting-level signals and conversation evidence highlighting potential churn risks

Prompt

Find conversations containing potential churn signals. Ask Avoma identifies customer concerns, supporting call moments, and affected accounts for review.

Avoma MCP (from your own AI assistant)

Ask Avoma, across customer call transcripts, sentiment, competitor mentions, stakeholders

A list of calls with churn signals

Prep the renewal brief

Prepare for the renewal conversation with the customer's goals, results, risks and the plan.

Customer Success & Retention

Renewal management

url

2

Customer Success

·

Before each renewal conversation

Prompt

Prepare for renewals with a brief covering delivered value, customer priorities, stakeholder engagement, outstanding risks, and recommended next steps.

Ask Avoma; Avoma MCP (from your own AI assistant)

Ask Avoma, across recent calls and emails, outcomes delivered, risk signals, contract terms from the CRM

A renewal brief

Monitor competitor mentions

See which competitors come up in deals, how often and what buyers say about them.

Win-loss & competitive intelligence

url

2

Sales manager

·

Weekly

Native feature

Track competitor mentions across sales conversations to see which alternatives buyers discuss, how frequently they appear, and where to review the relevant call moments.

Trackers; Competitor Tracking

Meeting transcripts and configured competitor trackers

Competitor mentions, matching conversations, and mention trends

Find customer feature requests

Find the product requests customers raise on calls and send them to Product with the evidence.

Customer Success & Retention

Voice of customer

url

2

Customer Success

·

Weekly

Native feature

Automatically collect conversations matching configured product feedback topics, keywords, or trackers into Smart Playlists so Product teams can review feature requests and recurring customer needs.

Smart Playlists

Meeting recordings, transcripts, keywords, topics, and Smart Playlist filters

A dynamically updated playlist of conversations containing potential feature requests and product feedback

Agent

Collect customer feature requests. The agent identifies requests across conversations, gathers supporting quotes and call clips, and prepares organized feedback for review before sharing with Product.

Avoma agent

Customer calls, moments and clips, accounts and deal values

A list of product requests with evidence

Prep the 1:1

Walk into every rep 1:1 with recent call evidence, deal risks and open actions pulled together.

Coaching & Enablement

Sales coaching

url

3

Sales manager

·

Before each 1:1

Prompt

Prepare a focused 1:1 coaching brief. Ask Avoma reviews rep conversations, deal risks, and open actions to surface discussion priorities with supporting evidence.

Ask Avoma; Avoma MCP (from your own AI assistant)

Ask Avoma, across open pipeline, recent scored calls, prior 1:1 notes and open actions

A one-page 1:1 brief

Review first calls

Review a new hire's first calls within days, while feedback can still shape their habits.

Coaching & Enablement

Rep onboarding & ramp

url

3

Sales manager

·

After each of a new hire's first calls

Native feature

Evaluate calls against defined scorecard criteria to identify strengths, missed behaviors, and areas for improvement.

Sales Call Scoring

Call recordings and your scorecards

A scored call with timestamped evidence, plus rep trends

Coach objection handling

Find where reps struggle with objections and coach them with the best responses from your own calls.

Coaching & Enablement

Methodology & playbook adoption

url

3

Sales manager, Enablement

·

Weekly

Native feature

Track buyer objections mentioned in calls and collect relevant examples in playlists so managers can review how reps respond and coach stronger objection handling.

Smart Trackers; Playlists

Meeting transcripts and the topics you set; also Playlists

Objection mentions and matching call moments for coaching

Prompt

Understand the most common sales objections and how reps handle them. Ask Avoma compares conversation examples to surface effective responses and coaching opportunities.

Ask Avoma

Ask Avoma, across call transcripts, objection categories, approved responses, model calls

An objection handling summary with model responses

Spot slipping deals

See which deals pushed out of the period and how much pipeline value moved with them.

Pipeline & Forecasting

Pipeline management

url

3

Sales manager, RevOps

·

Weekly

Native feature

See which opportunities moved out of the selected period, how much pipeline value slipped, and which deals need closer inspection.

Pipeline Walk; Sales Forecasting

Pipeline snapshots, opportunity close dates, and deal amounts

Pushed opportunities and their associated pipeline value

Check multi-threading

Find deals that depend on one contact and see which buyer roles are missing.

Pipeline & Forecasting

Deal execution

url

3

Account Executive, Sales manager

·

Weekly, per open deal

Agent

Identify single-threaded deals. The agent checks stakeholder participation across meetings and emails, flags deals relying on too few buyer contacts, and suggests where broader engagement is needed.

Avoma agent

Meeting attendees, emails, CRM contacts and roles

A list of single-threaded deals

Prompt

Identify single-threaded deals. Ask Avoma reviews stakeholder participation in available conversations and deal context to highlight opportunities with limited buyer engagement.

Ask Avoma

Ask Avoma, across meeting attendees, emails, CRM contacts and roles

A list of single-threaded deals

Flag deals with no next step

Find open deals with no next meeting or confirmed next step before they slip.

Pipeline & Forecasting

Follow-up & next steps

url

3

Sales manager, RevOps

·

Weekly

Native feature

Filter open opportunities to find deals without an upcoming scheduled meeting so reps can follow up before momentum is lost.

Deals dashboard filters

Open deals and scheduled meetings

A list of open deals with no next meeting

Skill

Use the RevOps Intelligence skill in Claude to list open deals with no next meeting or a stale next step, by owner, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

A list of deals with no next step with recommended next steps

Agent

Find deals without a clear next step. The agent checks CRM records and recent conversations for upcoming meetings and agreed actions, then flags gaps by deal owner.

Avoma agent

Scheduled meetings, CRM next step, recent calls and emails

A list of deals with no next step

Identify decision-makers

Find out who decides, how they decide and whether you've met them, before the deal rests on one champion.

Pipeline & Forecasting

Discovery & qualification

url

3

Account Executive, Sales manager

·

During discovery, per opportunity

Native feature

Review buyer conversations to identify decision-makers, decision criteria, and the buying process, and see what information is still missing.

Deal Methodology Intelligence

Meetings, emails, and configured qualification framework

Identified decision-makers, buying process evidence, and missing qualification details

Skill

Use the RevOps Intelligence skill in Claude to record the decision-maker, decision process and timeline, and flag when the decision-maker has not been met, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

The decision-maker and decision process with recommended next steps

Prompt

Clarify the buying decision process. Ask Avoma extracts decision-makers, approval steps, and timelines from conversations and highlights missing information.

Ask Avoma

Ask Avoma, across call transcripts and emails, CRM contacts and roles, methodology criteria

The decision-maker and decision process

Track forecast changes

See how the committed forecast changed over time, what was adjusted and who made each change.

Pipeline & Forecasting

Sales forecasting

url

3

Sales manager, RevOps

·

Weekly

Native feature

Review historical forecast submissions to see how committed amounts changed, what adjustments were made, and who submitted each update.

Forecast Submission History

Historical forecast submissions, submitted amounts, adjustments, and update records

A chronological history of forecast submissions, changes in committed amounts, adjustments, and submitters

Update CRM deal fields

Fill key opportunity fields, like next steps, pain and qualification, from what buyers said on calls.

RevOps & Data Quality

CRM data quality

url

3

RevOps

·

After every call

Native feature

Use information captured from customer conversations to populate supported CRM fields, including qualification details, through configured field mappings.

CRM Data Entry; Deal Methodology Intelligence

Meeting conversations, extracted deal information, and configured CRM field mappings

Supported CRM opportunity fields updated with conversation-derived information

Agent

Keep deal fields updated. The agent extracts relevant information from conversations, matches it to mapped CRM fields, and prepares changes for review or syncing based on your configuration.

Avoma agent

Call signals, your field mapping, CRM deal fields

Opportunity fields filled from calls

Track recording coverage

See which meetings were recorded and which were missed, by team and member, and why.

RevOps & Data Quality

Sales performance management

url

3

RevOps, Sales manager

·

Weekly

Native feature

Review recorded and missed meetings across teams and individual members. Identify gaps in recording coverage, compare recording activity, and investigate why meetings were not recorded.

Usage Intelligence; Recording Insights

Calendar-synced meetings, recording status, recording duration, member attribution, and available reasons for missed recordings

A team and member-level recording report showing recorded versus missed meetings, recording duration, and reasons for missed recordings

Track booking conversion

See how many people view and book each scheduling page, and where bookings drop.

RevOps & Data Quality

Inbound conversion

url

3

RevOps, Sales manager

·

Monthly

Native feature

Compare scheduling page views, completed bookings, and booking rates to understand which pages convert visitors into meetings.

Scheduler Reports

Scheduling page views and completed bookings

Page-level views, bookings, and booking conversion rates

Monitor onboarding follow-ups

Track what you and the customer committed to during onboarding, so nothing drifts.

Customer Success & Retention

Customer onboarding & sales-to-CS handoff

url

3

Customer Success

·

Weekly during onboarding

Agent

Track onboarding commitments. The agent extracts agreed actions from onboarding conversations, checks available task and account records, and flags overdue or unassigned items with suggested reminders.

Avoma agent

Onboarding meetings, emails, action items, task status, owners and due dates

A consolidated list of outstanding onboarding commitments, overdue actions, owners and suggested follow-ups

Review account risks

Review each account's health, with risk signals, conversations and recent activity in one view.

Customer Success & Retention

Customer retention

url

3

Customer Success

·

Weekly or monthly

Native feature

Review available risk indicators, customer conversations, and relationship activity to understand concerns that may affect an account or renewal opportunity.

Risk Score; Revenue Intelligence Deal View

Available risk assessments, customer conversations, CRM deal records, and engagement activity

A review of account-related risk signals, supporting evidence, and areas needing attention

Skill

Use the RevOps Intelligence skill in Claude to show each account's health, what changed and the next step, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

An account health view with recommended next steps

Flag renewal risk early

Flag renewal risk 90 days out, with the evidence, so there's time to act.

Customer Success & Retention

Renewal management

url

3

Customer Success

·

At 90 to 120 days before renewal

Prompt

Assess renewal risk by reviewing customer conversations, engagement signals, and unresolved blockers, with supporting evidence and recommended actions.

Ask Avoma; Avoma MCP (from your own AI assistant)

Ask Avoma, across recent calls and sentiment, renewal date and stage, risk score, stakeholders and blockers

A renewal risk brief

Agent

Spot renewal risks before deadlines. The agent reviews Risk Scores, customer conversations, engagement trends, and unresolved issues to explain potential churn risks and recommend recovery actions.

Avoma agent; Risk Score

Renewal dates, Risk Scores, customer conversations, CRM account data, engagement signals and unresolved issues

A list of upcoming renewals at risk, with supporting evidence, risk drivers and recommended retention actions

Map account stakeholders

Map who matters in an account, who champions you and where the relationship is thin.

Customer Success & Retention

Expansion & account growth

url

3

Customer Success

·

Quarterly

Prompt

Build a stakeholder map from customer conversations and available account records, identifying roles, influence, engagement, and potential champions.

Ask Avoma; Avoma MCP (from your own AI assistant)

Ask Avoma, across meeting attendees, emails, CRM contacts and roles

An account stakeholder map

Build a competitive battlecard

Build a competitor battlecard from what buyers say about that competitor on your calls.

Win-loss & competitive intelligence

url

3

Enablement

·

Monthly

Prompt

Analyze sales conversations mentioning a competitor to identify buyer objections, competitive strengths, positioning gaps, and effective responses. Turn these findings into a practical battlecard.

Ask Avoma

Sales conversations mentioning the competitor, buyer objections, and available deal outcomes

A competitive battlecard with differentiation points, suggested talk tracks, objection responses, and supporting call moments

Share customer quotes

Send Product and Marketing the best customer quotes and clips from calls, with context and account.

Customer Success & Retention

Voice of customer

url

3

Customer Success, Enablement

·

Monthly

Native feature

Save and share relevant customer call moments, including feature requests, product feedback, objections, and success stories, so Product and Marketing teams can hear customer feedback firsthand.

AI Snippets; Playlists

Customer meeting recordings, transcripts, selected snippets, and playlists

A shareable collection of customer quotes and conversation clips for Product and Marketing teams

Scheduled workflow

Run a recurring prompt to gather relevant customer quotes and conversation references for Product and Marketing to review.

Ask Avoma scheduled prompt

Call recordings, clips, account permissions

A recurring digest of customer quotes and source conversations

Prompt

Find customer quotes and call moments about product needs, feature requests, and outcomes that Product and Marketing teams can review and share.

Ask Avoma

Ask Avoma, across call recordings, clips, account permissions

A digest of customer quotes and clips

Build the call library

Collect your best call moments in a shared library that reps can search by skill and stage.

Coaching & Enablement

Sales coaching

url

4

Sales manager, Enablement

·

Ongoing, reviewed monthly

Native feature

Save and share call snippets from top performers to help reps learn successful sales techniques.

Playlists; AI snippets

Call recordings and snippets; also AI snippets

A shareable library of winning call moments

Prompt

Find strong coaching examples by skill or sales stage. Ask Avoma identifies relevant call moments that you can review and organize into playlists.

Avoma MCP (from your own AI assistant)

Ask Avoma, across scored calls, clips and playlists

A shared library of winning call moments

Flag ramp risk

Spot new reps who are falling behind the ramp plan while there's still time to help.

Coaching & Enablement

Rep onboarding & ramp

url

4

Sales manager, Enablement

·

Weekly during ramp

Native feature

Review new-hire call scores and activity to spot reps who may need additional support during ramp.

Sales Activity Tracking; Usage Intelligence; Sales Call Scoring

Calls, emails and meetings; also Usage Intelligence, Sales Call Scoring

Activity and scoring indicators to investigate against ramp expectations

Review pipeline coverage

Check whether your pipeline covers the target by stage, team and segment, and where it's thin.

Pipeline & Forecasting

Pipeline management

url

4

RevOps, Sales manager

·

Weekly

Native feature

Examine pipeline distribution across stages, teams, and owners to identify gaps in the pipeline. Compare against targets where coverage metrics are available.

Pipeline Trend; Sales Forecasting

Historical pipeline data, deal stages, teams, owners, and targets where available

Pipeline distribution and potential coverage gaps

Track the mutual action plan

Keep the mutual action plan current after every meeting and see which milestones are slipping.

Pipeline & Forecasting

Deal execution

url

4

Account Executive

·

After each meeting

Prompt

Track deal milestones and commitments. Ask Avoma extracts owners, dates, and agreed actions from recent conversations to highlight potential delays and suggested updates.

Ask Avoma

Ask Avoma, across the mutual action plan, meeting transcripts, action items and CRM close date

An updated mutual action plan

Assess business impact

Capture the buyer's numbers on cost, risk and delay during discovery, so the case for change holds up later.

Pipeline & Forecasting

Discovery & qualification

url

4

Account Executive

·

During discovery

Native feature

Review buyer conversations for evidence of business pain, measurable impact, and expected outcomes to understand whether the value of solving the problem has been established.

Deal Methodology Intelligence

Meetings, emails, and configured qualification framework

Business impact evidence and missing qualification details

Prompt

Identify business metrics and success targets discussed by buyers, including baselines, expected outcomes, and areas where impact remains unquantified.

Ask Avoma

Ask Avoma, across discovery transcripts, stated metrics and goals

A list of the buyer's metrics and gaps

Log opportunity activity

Log calls, emails and meetings against the right opportunity, so reports and forecasts rest on complete activity.

RevOps & Data Quality

CRM data quality

url

4

RevOps

·

Weekly

Native feature

Associate meetings and calls with the relevant CRM opportunities so teams can review customer interactions alongside deal records without manual activity logging.

Sales Activity Tracking; CRM Integrations

Meeting and call activity, participant information, and CRM opportunity associations

Meeting and call activity linked to the relevant CRM opportunities

Review stage conversion

See how deals convert between stages and how the sales cycle is trending, by segment.

RevOps & Data Quality

Sales performance management

url

4

RevOps, Sales manager

·

Monthly

Prompt

Investigate pipeline conversion and stage delays using available CRM stage history, highlighting segments with changing conversion rates or longer sales cycles.

Ask Avoma

Ask Avoma, across stage history, deal counts and value by stage, close dates

A stage conversion and sales-cycle view

Draft no-show follow-ups

Send a short, friendly note after a missed meeting with a link to book a new time.

RevOps & Data Quality

Inbound conversion

url

4

Account Executive

·

After a no-show

Native feature

Use a no-show email template to draft a follow-up that helps re-engage prospects who missed their scheduled meeting and encourages them to book another time.

AI email templates; Meeting Follow-up

Meeting details, prospect context, and configured no-show email template

A ready-to-review no-show follow-up email draft

Spot onboarding risks early

Spot early signs that onboarding is off track, from missed milestones, blockers and disengagement.

Customer Success & Retention

Customer onboarding & sales-to-CS handoff

url

4

Customer Success

·

Weekly during onboarding

Agent

Spot onboarding risks early. The agent reviews customer conversations and account activity for missed milestones, unresolved blockers, and disengagement, then summarizes the evidence and recommends corrective actions.

Avoma agent

Onboarding conversations, customer commitments, CRM account data, milestone status and recent communications

A prioritized list of at-risk onboarding accounts with supporting evidence, reasons for concern and recommended next steps

Plan account recovery

Build a recovery plan for an at-risk account with the cause, the actions and the owners.

Customer Success & Retention

Customer retention

url

4

Customer Success

·

When an account is flagged at risk

Prompt

Review customer conversations to identify account risks, unresolved concerns, and unmet commitments. Generate a prioritized recovery plan with recommended actions, owners, and timelines.

Ask Avoma

Customer conversations, account history, risk signals, and stakeholder context

A prioritized account recovery plan with supporting evidence, recommended actions, owners, and timelines

Build the account plan

Build an account plan with stakeholders, goals, risks and the actions that grow the account.

Customer Success & Retention

Expansion & account growth

url

4

Customer Success

·

Quarterly

Prompt

Create an account engagement plan using stakeholder relationships, customer goals, identified champions, risks, and recommended actions.

Ask Avoma

Ask Avoma, across calls and emails, stakeholder map, goals, renewal and expansion data

An account plan

Track win-loss trends

Track win rate over time and against the previous period, so changes show up early.

Win-loss & competitive intelligence

url

4

Sales manager, RevOps

·

Monthly

Native feature

Monitor win-loss trends over time to understand how sales outcomes are changing. Identify shifts in performance and investigate the reasons behind wins and losses.

Win-Loss Analysis

Closed-won and closed-lost opportunities, CRM deal outcomes, and reporting periods

A win-loss trend report showing changes in sales outcomes over time

Track feature interest

See which features customers mention most across conversations, with the calls behind each.

Customer Success & Retention

Voice of customer

url

4

Customer Success

·

Monthly

Native feature

See which product features and capabilities customers mention most frequently across conversations. Compare mention counts and review matching conversations to understand customer demand and prioritize product improvements.

Topics and Trackers; Smart Trackers

Meeting transcripts and configured feature trackers

Ranked list of product features with mention counts and matching conversations

Measure coaching impact

See whether coaching changed how reps sell by tracking the coached skills over time.

Coaching & Enablement

Sales coaching

url

5

Sales manager, Enablement, RevOps

·

Monthly

Native feature

Review scorecard results and performance trends over time to see whether coached skills are improving and where reps still need support.

AI Sales Coaching; Usage Intelligence

Scored calls and scorecards; also Usage Intelligence

Score trends by rep and skill, with coaching gaps to revisit

Explain pipeline changes

Compare the pipeline between any 2 dates and see which deals were added, pushed, won or lost.

Pipeline & Forecasting

Pipeline management

url

5

Sales manager, RevOps

·

Weekly and at period end

Native feature

Understand how pipeline value changed between two snapshots by seeing opportunities added, pulled forward, pushed out, won, lost, or changed in value.

Pipeline Walk; Pipeline Management

Pipeline snapshots, deal amounts, close dates, and deal status

Pipeline movement breakdown, contributing deals, and ending pipeline value

Score deal qualification

Score every opportunity against your qualification framework using evidence from calls.

Pipeline & Forecasting

Discovery & qualification

url

5

Sales manager, RevOps, Account Executive

·

After every call, per deal

Native feature

Evaluate deals against MEDDICC, MEDDPICC, BANT, SPICED, or custom qualification frameworks using evidence from buyer conversations. See which criteria are met, what's missing, and where reps need to dig deeper.

Deal Methodology Intelligence

Meeting and email conversations, deal data, and configured qualification framework

Qualification score, criterion-level assessments, supporting evidence, and gaps

Prompt

Evaluate deal qualification against MEDDIC, BANT, or custom criteria using conversation evidence, with suggested scores and gaps for review.

Ask Avoma

Ask Avoma, across meeting transcripts and emails, CRM deal fields, your configured framework

A qualification score per deal with evidence

Skill

Use the RevOps Intelligence skill in Claude to score each framework criterion with supporting evidence and write the score to the CRM, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

A qualification score per deal with evidence with recommended next steps

Run the quarter-end review

Review every deal that matters before the quarter closes, with a close, push or lose call on each.

Pipeline & Forecasting

Sales forecasting

url

5

Sales manager, RevOps

·

Quarterly, in the last 2 weeks

Skill

Use the RevOps Intelligence skill in Claude to review each deal's evidence and record a close, push or lose call, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

A quarter-end deal review with recommended next steps

Check stage exit criteria

Check that deals advance only when the evidence for the stage is there.

RevOps & Data Quality

CRM data quality

url

5

RevOps, Sales manager

·

Weekly

Skill

Use the RevOps Intelligence skill in Claude to compare each deal's stage with the required evidence and flag deals that moved without it, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

A list of deals in the wrong stage with recommended next steps

Agent

Spot deals advancing without sufficient qualification. The agent compares each deal's CRM stage against required methodology evidence from conversations and flags missing criteria for review.

Avoma agent

CRM stage history, calls and emails, your stage exit criteria

A list of deals in the wrong stage

Drive early adoption

Nudge new customers to finish the setup steps that make the product work in their first weeks.

Customer Success & Retention

Customer onboarding & sales-to-CS handoff

url

5

Customer Success

·

In the first 30 days

Agent

Find accounts with incomplete setup steps. The agent checks onboarding progress against agreed requirements, flags outstanding actions, and drafts reminders connected to the customer's intended outcomes.

Avoma agent

Onboarding notes, account setup status, recent calls and emails

A list of accounts with setup steps outstanding

Prompt

Identify outstanding onboarding steps from customer conversations and account context, then draft follow-up reminders linked to agreed outcomes.

Ask Avoma

Ask Avoma, across onboarding notes, account setup status, recent calls and emails

A list of accounts with setup steps outstanding

Find quiet accounts

Find customers who have gone quiet before silence turns into churn.

Customer Success & Retention

Customer retention

url

5

Customer Success

·

Weekly

Agent

Find accounts going quiet before renewal. The agent checks renewal dates, recent conversations, and customer engagement to flag inactive accounts and prioritize follow-up.

Avoma agent

Meetings, emails, activity history, renewal date

A list of quiet accounts

Review expansion pipeline

Review expansion deals as their own pipeline, with stage, amount and what moved.

Customer Success & Retention

Expansion & account growth

url

5

Customer Success

·

Weekly

Native feature

Filter and review expansion opportunities in the deal pipeline to see deal value, stages, engagement, and changes requiring attention.

Deal segments; Pipeline Management; Pipeline Walk

Deal data, engagement, qualification scores and close dates; also Pipeline Management, Pipeline Walk

A filtered expansion pipeline view with opportunity counts, amounts, and deal details

Capture the loss reason

Get the real reason a deal is ending before it's marked closed-lost.

Win-loss & competitive intelligence

url

5

Account Executive, Sales manager

·

When a deal goes quiet or a buyer says no

Agent

Understand why deals were lost. The agent identifies deals needing follow-up, reviews available conversations and CRM context, and drafts questions to confirm the reasons, objections, and decision-makers behind the outcome.

Avoma agent

The last calls and emails, the buyer's stated concerns, CRM stage

A draft summary of possible loss reasons and follow-up questions for confirmation

Prompt

Prepare win-loss follow-up questions using deal conversations and available CRM context to clarify objections, decision factors, and reasons behind the outcome.

Ask Avoma

Ask Avoma, across the last calls and emails, the buyer's stated concerns, CRM stage

Suggested follow-up questions and a draft loss-reason summary for confirmation

Check talk-time balance

See each rep's talk share and longest monologue on every call, and coach the calls that went one-sided.

Coaching & Enablement

Sales coaching

url

6

Sales manager, Enablement

·

Weekly

Native feature

See each participant's talk-time percentage, longest monologue, and conversation sentiment to identify one-sided discussions and coaching opportunities.

Meeting Analytics (Talk Time)

Meeting recording, speaker identification, and sentiment analysis

Talk-time percentage and duration by speaker, longest monologue, and positive, neutral, or negative sentiment

Review deal risk

See which deals are at risk based on buyer engagement, by stage and amount.

Pipeline & Forecasting

Pipeline management

url

6

Sales manager, RevOps

·

Weekly

Native feature

Examine the distribution of low-, medium-, and high-risk opportunities across deal stages to identify where revenue exposure is concentrated.

Deals Risk view; Deal segments

Deal risk scores, deal stages, and opportunity values

Risk distribution by stage, with deal counts and amounts

Skill

Use the RevOps Intelligence skill in Claude to group open deals into low, medium and high risk by stage with amounts, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

A deal risk view by stage with recommended next steps

Prep the negotiation

Go into pricing and negotiation calls knowing what the buyer said about budget, value and alternatives.

Pipeline & Forecasting

Deal execution

url

6

Account Executive, Sales manager

·

Before each pricing or negotiation call

Prompt

Prepare for negotiations with a summary of buyer priorities, objections, alternatives, and possible approaches grounded in previous conversations.

Ask Avoma

Ask Avoma, across past calls on budget, value and alternatives, competitor mentions, CRM amount and stage

A negotiation brief

Flag qualification gaps

See which open deals are missing key qualification criteria before the pipeline review starts.

Pipeline & Forecasting

Discovery & qualification

url

6

Sales manager, RevOps

·

Weekly, before pipeline review

Skill

Use the RevOps Intelligence skill in Claude to list open deals with missing criteria, ranked by stage and amount, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

A ranked list of deals with missing criteria with recommended next steps

Write the forecast narrative

Write the story behind the number for your CRO or board, with risks and upside in plain language.

Pipeline & Forecasting

Sales forecasting

url

6

Sales manager

·

Weekly or monthly

Skill

Use the RevOps Intelligence skill in Claude to draft a narrative with the number, what changed, key risks and upside, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

A forecast narrative with recommended next steps

Prompt

Prepare a forecast narrative explaining expected revenue, changes since the last review, major risks, and potential upside using available deal evidence.

Ask Avoma

Ask Avoma, across the rolled-up forecast, deal risks, pipeline changes, key deals

A forecast narrative

Review stale close dates

Find open deals with stale close dates and the buyer evidence you need to update them.

Pipeline & Forecasting

Pipeline management

url

7

Account Executive, RevOps

·

Weekly

Native feature

Find opportunities with outdated close dates and inspect recent buyer conversations, engagement, and deal health to determine whether dates need updating.

Deal segments; Deal Health; Ask Avoma

CRM close dates, deal details, Risk Score, Qualification Score, engagement, and conversation history

Deals with stale close dates and supporting evidence to guide follow-up

Skill

Use the RevOps Intelligence skill in Claude to list deals with stale close dates by owner, with what the last conversation suggests, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

A list of deals with stale close dates with recommended next steps

Agent

Find deals with stale close dates. The agent compares CRM dates with recent buyer conversations, identifies outdated dates, and suggests updates for review.

Avoma agent

CRM close dates, recent calls and emails

A list of deals with stale close dates

Review deal activity

Compare buyer activity with your team's activity on each deal, and spot drops before the deal goes quiet.

Pipeline & Forecasting

Deal execution

url

7

Account Executive, Sales manager

·

Weekly

Native feature

See all meetings, calls, and emails associated with a deal in one place. Review buyer and seller activity over time to understand engagement levels and spot gaps in communication.

Deal Engagement

Meetings, calls, and emails associated with the deal

A consolidated view of deal activity and engagement trends across daily, weekly, and monthly periods

Skill

Use the RevOps Intelligence skill in Claude to show buyer and team engagement by day, week and month for each deal and contact, and flag drops, with recommended next steps.

RevOps Intelligence skill (for Claude)

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

A buyer engagement view with recommended next steps

Agent

Monitor buyer and seller engagement. The agent tracks meetings and email activity across deals and contacts, identifies meaningful drops, and flags relationships that need attention.

Avoma agent

Meetings, emails and calls with the buyer, by contact

A buyer engagement view

Set revenue targets

Set the revenue target for each team and period, so forecasts and attainment are measured against it.

Pipeline & Forecasting

Sales forecasting

url

7

Sales manager, RevOps

·

Quarterly, and when plans change

Native feature

Set revenue targets for teams and reporting periods so forecast projections and sales performance can be measured against clear goals.

Targets

Revenue goals, team assignments, and reporting periods

Configured revenue targets by team and period

Plan the evaluation

Agree an evaluation plan with the buyer, with pilot users, success criteria, checkpoints and a decision date.

Pipeline & Forecasting

Deal execution

url

8

Account Executive

·

When a buyer asks to trial or evaluate

Prompt

Build a customer evaluation plan using discussed requirements, pilot participants, success criteria, checkpoints, and decision timelines.

Ask Avoma

Ask Avoma, across call transcripts, the buyer's requirements, stakeholders and timeline

An evaluation plan

Track attainment and gaps

See attainment, the remaining gap and pipeline coverage against target, by team, as the period runs.

Pipeline & Forecasting

Sales forecasting

url

8

Sales manager, RevOps

·

Weekly

Native feature

Compare closed-won revenue, forecast projections, and pipeline coverage against revenue targets to see where teams are on track or falling short.

Sales Forecasting; Targets

Revenue targets, closed-won amounts, pipeline data, and forecast projections

Target attainment, remaining revenue gaps, and pipeline coverage by team and period

Quantify the business case

Turn the buyer's own numbers into a business case their leadership can approve.

Pipeline & Forecasting

Deal execution

url

9

Account Executive

·

Before the buyer takes the proposal to leadership

Prompt

Draft a buyer-specific business case using the problems, expected impact, costs, and decision requirements discussed in sales conversations.

Ask Avoma

Ask Avoma, across discovery transcripts, stated metrics, cost of delay, stakeholders

A quantified business case

Submit the forecast

Submit your forecast with deal signals alongside, so the number is backed by evidence.

Pipeline & Forecasting

Sales forecasting

url

9

Account Executive, Sales manager

·

Weekly

Native feature

Review pipeline and deal-level signals, make forecast adjustments, and submit your forecast for manager review.

Forecast Submission

CRM deal data, pipeline amounts, forecast adjustments, and supporting deal signals

A submitted forecast with committed amounts, adjustments, and submission history

Counter the incumbent

Build the case to switch when the buyer is comfortable with an incumbent, using what they've said about it.

Pipeline & Forecasting

Deal execution

url

10

Account Executive, Sales manager

·

When an incumbent is in the deal

Prompt

Build a competitive switching case using the buyer's concerns, reasons to stay, switching costs, and areas where your solution offers an advantage.

Ask Avoma

Ask Avoma, across competitor mentions across the deal, prior calls and emails, your battlecard

A switching case against the incumbent

Customer onboarding & sales-to-CS handoff

customer-onboarding-handoff

Avoma turns sales conversations into a handoff brief and keeps watch on onboarding commitments. Customers start with a plan that matches what they bought.

Hand off every deal with full context

Every new customer starts with a handoff brief and confirmed success criteria. Commitments get tracked, and CS sees risk while there's time to act.

Inbound conversion

inbound-conversion

Avoma routes inbound leads to the right rep and lets buyers book in a few clicks. You can see which scheduling pages convert.

Turn inbound interest into booked meetings

Every inbound lead goes to the right rep and books without back-and-forth. RevOps can see conversion for every page.

Discovery & qualification

discovery-and-qualification

Avoma preps your discovery calls and captures decision-makers and business impact from conversations. Every deal gets scored against your qualification framework.

Qualify every deal on real evidence

Every opportunity is scored against your framework with evidence from calls. Decision-makers, technical fit and business impact are confirmed before your team invests.

Methodology & playbook adoption

sales-methodology-adoption

Avoma checks real calls against your methodology and discovery criteria. You see where reps follow the playbook and where they need coaching.

Make your sales methodology a daily habit

Every call is checked against your methodology. Managers see missing criteria by rep and deal, and the team shares the objection responses that work.

Privacy-focused AI meeting transcription

privacy-focused-ai-meeting-transcription

Capture meeting insights without compromising privacy. Avoma combines secure AI meeting transcription with access controls, consent management, and enterprise-grade governance.

Privacy-focused AI meeting transcription with enterprise-grade governance

AI task management

ai-task-management

No more forgotten follow-ups. Avoma understands your conversations and turns them into tasks. It handles the follow-through like scheduling the next meeting or sending a recap so you don't get buried in busywork.

AI tasks that create, curate, and complete themselves

Win-loss & competitive intelligence

win-loss-analysis

Avoma analyzes won and lost deals, tracks competitor mentions and builds battlecards from real calls. Your team acts on what buyers said.

Learn why you win and lose deals

Win and loss reasons come from buyer conversations. Competitor trends get tracked across every deal, and battlecards stay current.

Sales activity capture

salesforce-sales-activity-capture

Avoma ties sales activity to opportunities, not just contacts. That means cleaner data, reliable Salesforce reporting, and stronger pipeline forecasting.

Opportunity-level activity capture for accurate reporting and forecasting

Sales intelligence platform

sales-intelligence-platform

Use AI-driven insights for accurate pipeline reviews, forecasts, and smarter sales coaching.

Improve revenue clarity with sales intelligence

deal intelligence

deal-intelligence

Track deal health in real time, flag risks early, and forecast with confidence without chasing down updates using revenue intelligence.

Win faster with precision deal intelligence

sales activity tracking

sales-activity-tracking

Capture every rep touchpoint automatically, eliminate data gaps, and link activities to pipeline health for more reliable forecasting and revenue growth.

Fix incomplete sales activity tracking with conversation intelligence

CRM data enrichment

crm-data-enrichment

Auto-capture sales activity, sync CRM fields instantly, and flag deal risks without adding work for your reps.

CRM data enrichment automated with conversation intelligence

sales enablement

sales-enablement

Auto-capture every sales call, get instant visibility into what reps say and miss, and coach with clarity. Spot what top performers do differently, and turn those moments into repeatable coaching, onboarding, and enablement workflows.

Drive sales enablement with conversation intelligence

Voice of customer

customer-feedback-analysis

Avoma sums up feedback themes, collects feature requests and shares customer quotes from calls. Product, CS and Marketing hear customers in their own words.

Bring the voice of the customer to every team

Feedback themes come with counts and quotes, and feature requests reach Product with evidence. Marketing writes in the customer's language.

Reducing customer churn

reducing-customer-churn

Catch early warning signs in customer calls, uncover unmet needs, and re-engage accounts before they go quiet. Stay ahead of churn with insights from every conversation.

Reduce customer churn with Conversation Intelligence

AI sales assistant

ai-sales-assistant

Let an AI sales assistant handle lead response, follow ups, and CRM updates across meetings and inboxes, closing execution gaps while reps focus on discovery, negotiation, and advancing pipeline.

Stop losing pipeline to slow execution with an AI sales assistant

account management

account-management

Unlock revenue potential with conversation intelligence Automate insights, track engagement, and strengthen relationships effortlessly

Struggling to retain and grow key accounts?

improving customer experience

improving-customer-experience

Improving customer experience starts with consistent, high-impact conversations. Use AI-powered conversation intelligence for searchable transcripts, real-time coaching, and rep-ready insights that delight buyers and drive retention.

Improve customer experience with Conversation Intelligence

Renewal management

renewal-forecasting

Avoma tracks renewal signals in customer calls and flags renewal risk 90 days out. CS walks into every renewal with a brief in hand.

Prepare every renewal well ahead of the date

Every renewal has tracked signals, a risk review 90 days out and a brief that documents value and the plan.

Expansion & account growth

expansion-opportunities

Avoma finds expansion signals in customer calls, preps QBRs and builds account plans. CS and account managers act on growth while it's fresh.

Grow accounts from what customers tell you

Expansion signals reach the right owner fast, and every QBR proves value. Account plans reflect who matters in the account today.

proactive customer engagement

proactive-customer-engagement

Boost customer retention and drive success with Avoma's conversational intelligence

How are you driving proactive customer engagement?

churn risk prediction

churn-risk-prediction

Spot at-risk accounts before they cancel. Stop relying on delayed CRM updates and guesswork. Surface hidden disengagement, poor sentiment, and broken handoffs early so your Customer Success team can intervene and save the revenue.

Predict churn risk with revenue intelligence

Customer retention

customer-retention

Avoma alerts you to at-risk accounts and finds churn signals in customer calls. CS gets a recovery plan before the renewal is in doubt.

Catch churn risk while you can still act

CS sees risk when it appears and knows the cause in the customer's own words. Every at-risk account gets a recovery plan with owners.

Follow-up & next steps

follow-up-automation

Avoma drafts follow-ups from the conversation, tracks every action item and flags deals with no next step. Commitments made on calls get kept.

End every meeting with owned next steps

Every meeting ends with a follow-up drafted from the conversation. Action items have owners, and every open deal has a next step on the calendar.

deal negotiation

deal-negotiation

Stop second-guessing your prospects Use AI-driven insights to uncover objections, track sentiment, and close deals with confidence

Struggling to control deal negotiations? Conversation intelligence gives you the edge

discovery calls

discovery-calls

Turn your discovery calls into high-impact sales conversations with AI-powered insights, real-time coaching, and automated follow-ups—so you never miss an opportunity

Struggling to close more deals? Conversation intelligence can help

stakeholder engagement

stakeholder-engagement

Track deal influence, map buying committees, and coach reps to multi-thread effectively with smarter conversation and revenue intelligence tools.

Struggling to engage stakeholders? Conversation intelligence can help

prospect engagement

prospect-engagement

Get deeper insights into prospect engagement with AI-powered conversation intelligence Identify buying signals, improve messaging, and close more deals effortlessly

Are your reps really engaging prospects?

sales script

sales-script

Ensure consistent sales calls with conversation intelligence that helps SDRs follow scripts, handle objections, and close more deals

Are your SDRs sticking to the sales script?

closing deals

closing-deals

Unlock the power of conversation intelligence to close deals faster, improve follow-ups, and gain deal-winning insights from every customer interaction

Struggling to close deals without missing critical insights?

call sentiment analysis

call-sentiment-analysis

Surface buying signals, coach in real time, and turn every call into insight, with conversation intelligence built for frontline teams.

Call sentiment analysis that drives revenue

sales rep productivity

sales-rep-productivity

Increase sales rep productivity with AI-driven meeting insights, automated notes, and CRM sync. Empower reps to close more deals in less time.

Boost sales rep productivity with AI-powered insights

sales call analysis

sales-call-analysis

Capture deal-critical moments, coach with context, and improve pipeline accuracy with AI-driven conversation intelligence built for every stage of the sales process.

Sales call analysis with full conversation intelligence

Objection handling

objection-handling

Arm your team with real-time insights from conversation intelligence to handle objections confidently, close more deals, and drive predictable revenue.

Crush sales objections with conversation intelligence; before they cost you a deal

CRM data quality

crm-automation

Avoma logs meeting notes, fills deal fields from conversations and checks CRM hygiene. Your CRM reflects what happened with customers.

Keep your CRM true to every conversation

Notes, activity and key deal fields update from conversations. Hygiene gaps get found and fixed every week.

sales effectiveness

sales-effectiveness

Your team needs better timing, data, and focus. Use AI to turn every conversation into progress with real-time insights, coaching, and deal signals that help you close faster.

Increase sales effectiveness with AI-powered insights

sales velocity

sales-velocity

Stop watching deals die in slow motion. Get instant visibility into what's working (and what's not) to speed up your entire sales cycle.

Keep deals moving and boost sales velocity with AI-driven conversation intelligence

Sales efficiency

sales-efficiency

Spend more time selling, not updating your CRM or chasing follow-ups. Free up your reps 4+ hours/week with AI-powered meeting workflows and lead routing.

Increase sales efficiency with less manual work

Pipeline management

pipeline-management

Avoma shows which deals moved, stalled or slipped, and ranks the ones that need attention. Your pipeline review starts with the deals that matter.

Spot pipeline risk before review day

Managers start each review with a ranked list of deals that moved or carry risk, plus the evidence for each. Close dates match what buyers said.

Rep onboarding & ramp

sales-onboarding

Avoma tracks each new hire against your ramp plan and scores their first calls. New reps learn from the winning calls your team has already had.

Ramp new reps faster with real calls

New hires learn from real winning calls and get feedback on their first calls within days. Managers track each rep against clear weekly milestones.

Sales coaching

sales-coaching

Avoma scores your calls against your scorecards and shows coaching gaps by rep and skill. So your 1:1s start from what happened on the call.

Coach every rep from real call evidence

Every call gets scored against the same scorecard. Managers see coaching gaps by rep and skill each week, and every 1:1 starts from a call moment.

Sales forecasting

sales-forecast-accuracy

Avoma checks commit deals against evidence and shows what changed in the pipeline. Every submission stays on record, so you know what's behind the number.

Commit a forecast you can defend

Every commit deal is checked against evidence, and every change in the number can be traced. Every team is measured against the same target.

Sales performance management

sales-performance-tracking

Avoma shows what top performers do on calls, how deals convert by stage and which meetings got recorded. Leaders manage performance on evidence.

See what drives your team's sales performance

Leaders can see what top reps do on calls, where deals slow down and how complete the data is. That turns into coaching and process changes.

sales training

sales-training

Turn real conversations into scalable training. Use AI to reinforce skills, align messaging, and keep your team sharp in a fast-moving market.

Smarter sales training with conversation intelligence

sales strategy

sales-strategy

Turn every conversation into strategic insight. Align teams, sharpen qualification, and drive consistent execution with AI-powered visibility into what actually moves deals.

Shape winning sales strategy with conversation intelligence

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