Learn why you win and lose deals
Avoma analyzes won and lost deals, tracks competitor mentions and builds battlecards from real calls. Your team acts on what buyers said.
Trusted by high-performing sales teams at
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Why win-loss analysis stays shallow
CRM loss reasons are guesses
Reps pick a dropdown value, and it often misses what the buyer said.
Competitor intel comes from anecdotes
Teams hear about competitors from a few deals and miss the pattern across all of them.
Battlecards go out of date
Teams write a card once, and it stops matching what buyers say today.
What this looks like with Avoma
Win and loss reasons come from buyer conversations. Competitor trends get tracked across every deal, and battlecards stay current.
What Avoma can handle for you
Explore 5 ways Avoma helps you learn from every win and loss.
The results speak for themselves, so do our customers.
“It’s ten vs one in terms of, ‘Hey, we prefer Avoma.’”
“I can tell you that our top sales people couldn’t live without Avoma.”
“We thought we had a decent solution until we got Avoma. That was pretty much the game changer for us.”
Win-loss and competitive intelligence, answered
Still have a question about win-loss analysis?
Talk to our teamWin-Loss Analysis reviews won and lost deals to show why buyers decided, what worked and what to do better. You see the reasons for each deal and the patterns across deals.
Yes, competitor trackers find mentions across sales calls. You see which alternatives buyers discuss, how often and the call moments to review.
Ask Avoma to analyze calls that mention a competitor. It turns objections, strengths and the responses that worked into a battlecard with talk tracks and call moments.
Win-Loss Analysis shows how outcomes change over time, so you can spot shifts and dig into the reasons.
An Avoma agent finds deals that need follow-up, reviews conversations and CRM context, and drafts questions to confirm the real reasons.
What’s stopping you from turning every conversation into actionable work?
