In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss whether we in SaaS can call ourselves purely product-led or sales-led? All growth motions primarily have 2 parts -- acquisition and conversion. They highlight how different growth motions help you in various stages of the growth lifecycle across acquisition, conversion, and retention.
03:14
What defines your GTM motion?
09:13
Loom case study - how the GTM motion evolved over time
11:33
Layering of GTM motions based on acquisition and conversion
14:30
The best approach when you're starting up without a lot of background credibility
17:40
Like acquisition, can conversion be product-led?
20:03
GTM model is dependent on the complexity of your product or time-to-value
23:45
Acquisition vs conversion contribution -- the key to GTM model
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