In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss Collaborative Selling -- how to win with a system of collaboration. They discuss how the old world view of collaborative selling focused only on collaboration with prospects and how 'team selling' focused only on the collaboration amongst internal teams.
01:19
What is collaborative selling?
04:00
Collaborating across functions, peers and leaders
08:02
Need for listening to sales and customer success conversations as a key source of information & collaboration
08:50
The role of tools and AI in collaborative selling
09:25
Why should you prioritize people, process and then tools
15:28
The different phases of collaborative selling
25:30
Scaling collaboration as the organization grows across the maturity stages
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