In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss the myths around product-led growth in the SaaS world. The myths discussed include:
01:35
Myth 1: PLG is the most common growth model
03:33
Free-trial doesn't mean you're product-led
04:26
Myth 2: PLG products grow on their own without Marketing
08:03
Myth 3: PLG doesn't need a sales team
12:50
Myth 4: Buyers are entirely self-sufficient and want self-serve product experiences
17:11
Myth 5: The product team alone is responsible for the execution of the PLG strategy
19:45
Myth 6: PLG isn't for enterprise companies
23:48
The need for a blended GTM motion that's based on the organization stage
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