Build a competitive battlecard
Build a competitor battlecard from what buyers say about that competitor on your calls.
Ways to get this done with Avoma
Pick the approach that fits how your team works. You can start with one and add another later.
How this works
Shown for:
- 1Trigger
You ask Avoma
- 2Context
Ask Avoma (Avoma agentic platform) reads sales conversations mentioning the competitor, buyer objections, and available deal outcomes, narrowed by what you ask
- 3Reason
Separate verified facts from claims made on calls
- 4Act
Build a battlecard with differentiators, talk tracks and objection responses, returned in Ask Avoma
- 5Human judgment
Product marketing reviews the card before sharing
Prompt
Analyze sales conversations mentioning a competitor to identify buyer objections, competitive strengths, positioning gaps, and effective responses. Turn these findings into a practical battlecard.
Review sales conversations from the last [90 days] mentioning [competitor]. Identify the top buyer objections, reasons prospects consider this competitor, and responses that helped move deals forward. Build a competitive battlecard with key differentiators, suggested talk tracks, objection-handling responses, and supporting call moments. Distinguish verified facts from claims made during calls.
What good looks like
The best battlecards come from what buyers say.
Separate verified facts from buyer claims
Reps lose credibility repeating claims that turn out false.
Include the responses that worked
A tested response beats a talking point.
Refresh the card every quarter
Competitors change their pitch.
Customer stories
What teams say
I used Ask Avoma to analyze how often our competitor came up in sales conversations, what objections buyers raised, and how those deals performed. The links back to the source calls made it easy to verify everything and review specific clips.
What’s stopping you from turning every conversation into actionable work?
