Coach objection handling
Find where reps struggle with objections and coach them with the best responses from your own calls.
Ways to get this done with Avoma
Pick the approach that fits how your team works. You can start with one and add another later.
How this works
Shown for:
- 1Trigger
Across meetings
- 2Context
Avoma Conversation Intelligence reads meeting transcripts and the topics you set
- 3Reason
Compare how reps answer the same objection and which answers moved the deal
- 4Act
Collect objection moments and the strongest responses for coaching
- 5Human judgment
Manager or enablement decides which response becomes the standard
Native feature
Track buyer objections mentioned in calls and collect relevant examples in playlists so managers can review how reps respond and coach stronger objection handling.
How this works
Shown for:
- 1Trigger
You ask Avoma
- 2Context
Ask Avoma (Avoma agentic platform) reads call transcripts, objection categories, approved responses, model calls, narrowed by what you ask
- 3Reason
Compare how reps answer the same objection and which answers moved the deal
- 4Act
Collect objection moments and the strongest responses for coaching, returned in Ask Avoma
- 5Human judgment
Manager or enablement decides which response becomes the standard
Prompt
Understand the most common sales objections and how reps handle them. Ask Avoma compares conversation examples to surface effective responses and coaching opportunities.
Review calls from the last [30] days and list the objections that came up most, how each rep responded, which responses worked best, and an example call for each. Highlight reps who struggled with [objection].
What good looks like
Your best objection responses are already in your call recordings.
Group objections by type
Price, timing and competitor objections need different responses.
Use your best rep's response as the model
A response that worked with your buyers beats a script from a book.
Practice the response before the next call
Reps need reps, and role-play makes the response stick.
Customer stories
What teams say
I love Sandler scorecards. We use them as coaching opportunities for the team and myself too.
I want to look at last week's calls from a specific CSM, review them against my coaching playbook, and have this done through Claude and MCP to semi-automate the whole thing.
The killer feature for us is the ability to customize the notes/summary structure and sync the notes directly to Salesforce. This along with auto scoring of calls is saving our team a bunch of time.
What’s stopping you from turning every conversation into actionable work?
