Monitor competitor mentions
See which competitors come up in deals, how often and what buyers say about them.
Ways to get this done with Avoma
Pick the approach that fits how your team works. You can start with one and add another later.
How this works
Shown for:
- 1Trigger
As meetings are processed and trackers identify matches
- 2Context
Avoma Conversation Intelligence reads meeting transcripts and configured competitor trackers
- 3Reason
Track which competitors come up, how often and at what stage
- 4Act
Show competitor mentions, trends and matching call moments
- 5Human judgment
Product marketing decides what to update in positioning
Native feature
Track competitor mentions across sales conversations to see which alternatives buyers discuss, how frequently they appear, and where to review the relevant call moments.
What good looks like
Competitor mentions show where and how competitors enter your deals.
Track every competitor by name
Aliases and misspellings hide mentions.
Note the deal stage of each mention
A competitor in discovery is a different threat from one in negotiation.
Share trends with the field monthly
Reps prepare better when they know who's showing up.
Customer stories
What teams say
I used Ask Avoma to analyze how often our competitor came up in sales conversations, what objections buyers raised, and how those deals performed. The links back to the source calls made it easy to verify everything and review specific clips.
What’s stopping you from turning every conversation into actionable work?
