Revenue Execution ·
Discovery & qualification

Identify decision-makers

Find out who decides, how they decide and whether you've met them, before the deal rests on one champion.

Best for

Account Executive, Sales manager

Cadence

During discovery, per opportunity

Ways to get this done with Avoma

Pick the approach that fits how your team works. You can start with one and add another later.

How this works

Shown for:

  1. 1
    Trigger

    After conversations are analyzed and when deal qualification is refreshed

  2. 2
    Context

    Avoma Revenue Intelligence reads meetings, emails, and configured qualification framework

  3. 3
    Reason

    Find evidence of the economic buyer, approval steps and timeline in calls and emails

  4. 4
    Act

    Record the decision-maker, decision process and what's still unknown

  5. 5
    Human judgment

    Rep plans how to reach the decision-maker

Review buyer conversations to identify decision-makers, decision criteria, and the buying process, and see what information is still missing.
Native feature
Recommended

Native feature

Review buyer conversations to identify decision-makers, decision criteria, and the buying process, and see what information is still missing.

Powered by
Deal Methodology Intelligence
Prompt

Starts when

After conversations are analyzed and when deal qualification is refreshed

Uses

Meetings, emails, and configured qualification framework

Produces

Identified decision-makers, buying process evidence, and missing qualification details

How this works

Shown for:

  1. 1
    Trigger

    You run the RevOps Intelligence skill in Claude

  2. 2
    Context

    The RevOps Intelligence skill reads Avoma meetings and scorecards through the Avoma agentic platform, plus your CRM (HubSpot or Salesforce) and Gmail

  3. 3
    Reason

    Find evidence of the economic buyer, approval steps and timeline in calls and emails

  4. 4
    Act

    Record the decision-maker, decision process and what's still unknown, returned in Claude

  5. 5
    Human judgment

    Rep plans how to reach the decision-maker

Use the RevOps Intelligence skill in Claude to record the decision-maker, decision process and timeline, and flag when the decision-maker has not been met, with recommended next steps.
Skill

Skill

Use the RevOps Intelligence skill in Claude to record the decision-maker, decision process and timeline, and flag when the decision-maker has not been met, with recommended next steps.

Powered by
RevOps Intelligence skill (for Claude)
Prompt

Starts when

When you run it in Claude

Uses

Avoma connector (meetings, scorecards), your CRM (HubSpot or Salesforce) and Gmail

Produces

The decision-maker and decision process with recommended next steps

How this works

Shown for:

  1. 1
    Trigger

    You ask Avoma

  2. 2
    Context

    Ask Avoma (Avoma agentic platform) reads call transcripts and emails, CRM contacts and roles, methodology criteria, narrowed by what you ask

  3. 3
    Reason

    Find evidence of the economic buyer, approval steps and timeline in calls and emails

  4. 4
    Act

    Record the decision-maker, decision process and what's still unknown, returned in Ask Avoma

  5. 5
    Human judgment

    Rep plans how to reach the decision-maker

Clarify the buying decision process. Ask Avoma extracts decision-makers, approval steps, and timelines from conversations and highlights missing information.
Prompt

Prompt

Clarify the buying decision process. Ask Avoma extracts decision-makers, approval steps, and timelines from conversations and highlights missing information.

Powered by
Ask Avoma
Prompt

For [Deal], tell me who the economic buyer is, how the decision will be made, the timeline, and whether we have met the decision-maker. Quote the call or email for each, and say what is still unknown.

Starts when

When you ask

Uses

Ask Avoma, across call transcripts and emails, CRM contacts and roles, methodology criteria

Produces

The decision-maker and decision process

What good looks like

Knowing who decides, and how, protects the deal from late surprises.

Name the economic buyer by stage 2

Meeting the decision-maker late resets the deal.

Write down the approval steps

Procurement and legal add weeks you need to plan for.

Confirm the process with your champion

Champions know the path, and they'll tell you if you ask.

Customer stories

What teams say

Ask Avoma has completely changed the way I work. I can instantly reference key details from past calls during live conversations, like team size or purchase timeline, ensuring I can recall every detail.

Pedro Pizarro

Enterprise Account Executive at Directus

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