Counter the incumbent
Build the case to switch when the buyer is comfortable with an incumbent, using what they've said about it.
Ways to get this done with Avoma
Pick the approach that fits how your team works. You can start with one and add another later.
How this works
Shown for:
- 1Trigger
You ask Avoma
- 2Context
Ask Avoma (Avoma agentic platform) reads competitor mentions across the deal, prior calls and emails, your battlecard, narrowed by what you ask
- 3Reason
Weigh the buyer's reasons to stay against their reasons to switch
- 4Act
Build a switching case with risks to address and a plan for the next conversation, returned in Ask Avoma
- 5Human judgment
Rep decides how to position the switch
Prompt
Build a competitive switching case using the buyer's concerns, reasons to stay, switching costs, and areas where your solution offers an advantage.
[Incumbent] came up in [Deal]. From the calls and emails, tell me why the buyer is staying or considering a switch, what would make switching worth it, the risks they raised, and a short plan for the next conversation.
What good looks like
Buyers switch when staying costs more than moving.
Find out why they'd stay
Their reasons to stay are the objections you have to answer.
Put a number on switching costs
Vague risk feels bigger than a known cost.
Plan the next conversation
Each call should move one reason to stay off the table.
Customer stories
What teams say
It decreases friction in referring to historical context and accurately maintaining context, making it easier for me to fish out deal specifics that are otherwise hard to find. Avoma has also solved note-taking for me completely, which helped close process gaps and improve skills.
Avoma is very easy to use and provides everything I need (pre and post-call) to perform a solid sales cycle.
Ask Avoma has completely changed the way I work. I can instantly reference key details from past calls during live conversations, like team size or purchase timeline, ensuring I can recall every detail.
Call briefings and summaries are most helpful — better than anything else for quick prep. Saves so much time compared to watching recordings at speed.
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