Revenue Execution ·
Deal execution

Prep the negotiation

Go into pricing and negotiation calls knowing what the buyer said about budget, value and alternatives.

Best for

Account Executive, Sales manager

Cadence

Before each pricing or negotiation call

Ways to get this done with Avoma

Pick the approach that fits how your team works. You can start with one and add another later.

How this works

Shown for:

  1. 1
    Trigger

    You ask Avoma

  2. 2
    Context

    Ask Avoma (Avoma agentic platform) reads past calls on budget, value and alternatives, competitor mentions, CRM amount and stage, narrowed by what you ask

  3. 3
    Reason

    Separate what the buyer said about budget, value and alternatives from what the team assumed

  4. 4
    Act

    Build a negotiation brief with what to hold firm on and what to trade, returned in Ask Avoma

  5. 5
    Human judgment

    Rep and manager agree the negotiation plan

Prepare for negotiations with a summary of buyer priorities, objections, alternatives, and possible approaches grounded in previous conversations.
Prompt
Recommended

Prompt

Prepare for negotiations with a summary of buyer priorities, objections, alternatives, and possible approaches grounded in previous conversations.

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Ask Avoma
Prompt

Prepare me for the pricing call with [Account]. From our calls and emails, summarize what they said about budget, the value they expect, alternatives they are considering, objections to price, and what has been promised so far. Suggest what I should hold firm on and what I could trade.

Starts when

When you ask

Uses

Ask Avoma, across past calls on budget, value and alternatives, competitor mentions, CRM amount and stage

Produces

A negotiation brief

What good looks like

You negotiate better when you know what the buyer has already told you.

Write down what the buyer said about budget

Their own words are your strongest anchor.

Decide what you'll trade before the call

Concessions made on the spot cost more.

Know their alternatives

The buyer's other options set the limits of the deal.

Customer stories

What teams say

It decreases friction in referring to historical context and accurately maintaining context, making it easier for me to fish out deal specifics that are otherwise hard to find. Avoma has also solved note-taking for me completely, which helped close process gaps and improve skills.

Zaid M.

Enterprise AE

Avoma is very easy to use and provides everything I need (pre and post-call) to perform a solid sales cycle.

Adam R.

Senior Account Executive

Ask Avoma has completely changed the way I work. I can instantly reference key details from past calls during live conversations, like team size or purchase timeline, ensuring I can recall every detail.

Pedro Pizarro

Enterprise Account Executive at Directus

Call briefings and summaries are most helpful — better than anything else for quick prep. Saves so much time compared to watching recordings at speed.

Lewis

Avoma User

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