Spot churn signals
Pick up churn signals in customer conversations, like cancellation intent, frustration and pricing concerns.
Ways to get this done with Avoma
Pick the approach that fits how your team works. You can start with one and add another later.
How this works
Shown for:
- 1Trigger
After customer meetings are processed
- 2Context
Avoma Conversation Intelligence reads customer meeting recordings, transcripts, and configured trackers or alerts
- 3Reason
Look for concerns, frustration and cancellation intent across customer calls
- 4Act
Flag calls with churn signals and the moments behind them
- 5Human judgment
CSM decides how to respond
Native feature
Identify customer concerns such as dissatisfaction, cancellation intent, pricing objections, or unresolved issues mentioned during meetings using configured trackers and meeting alerts.
How this works
Shown for:
- 1Trigger
You ask your AI assistant through Avoma MCP
- 2Context
Your AI assistant reads customer call transcripts, sentiment, competitor mentions, stakeholders through Avoma MCP (Avoma agentic platform), narrowed by what you ask
- 3Reason
Look for concerns, frustration and cancellation intent across customer calls
- 4Act
Flag calls with churn signals and the moments behind them, returned in your AI assistant
- 5Human judgment
CSM decides how to respond
Prompt
Find conversations containing potential churn signals. Ask Avoma identifies customer concerns, supporting call moments, and affected accounts for review.
Review calls with [Account] in the last [60] days and flag churn signals: competitor mentions, frustration, missing or silent champions, stalled next steps, or budget cuts. Quote the moment for each.
What good looks like
Churn signals tend to show up in conversations before they show up in usage.
Track cancellation and competitor mentions
They're the clearest signals a customer gives you.
Listen to the moment before you react
Context separates venting from leaving.
Log signals on the account
The next person on the account should see them.
Customer stories
What teams say
Avoma lets us identify opportunities for upselling as well as understand churn risks early to avoid danger for our business.
Helping us proactively address client churn risk and identify opportunities for growth. The tool helps us identify and act on the queues much more quickly.
It helps managers identify opportunities and churn risks by looking at a single report instead of having to sit in on additional meetings.
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