Spot coaching opportunities
Find the coaching gaps that repeat across calls and reps, so you coach the pattern behind them.
Ways to get this done with Avoma
Pick the approach that fits how your team works. You can start with one and add another later.
How this works
Shown for:
- 1Trigger
Weekly, and on demand in the app
- 2Context
Avoma Conversation Intelligence reads recorded conversations, scorecards, and scoring criteria
- 3Reason
Look for gaps that show up across several calls and reps
- 4Act
List the top coaching gaps by rep and team, with the calls behind each one
- 5Human judgment
Manager picks what to coach and how to deliver it
Native feature
Use AI-powered scorecards to evaluate sales conversations, compare rep performance, identify coaching gaps, and track improvements over time. Managers can review individual and team scores, scoring trends, and conversations that need attention.
How this works
Shown for:
- 1Trigger
You ask your AI assistant through Avoma MCP
- 2Context
Your AI assistant reads scored calls, scorecard results, rep and team context through Avoma MCP (Avoma agentic platform), narrowed by what you ask
- 3Reason
Look for gaps that show up across several calls and reps
- 4Act
List the top coaching gaps by rep and team, with the calls behind each one, returned in your AI assistant
- 5Human judgment
Manager picks what to coach and how to deliver it
Prompt
Compare scored conversations across the team to identify recurring coaching gaps, highlight supporting call moments, and recommend skills to practice.
Review [Rep / the team]'s scored calls from the last [two weeks] and list the three coaching themes that show up most, with example calls and a suggested focus for the next 1:1.
What good looks like
One bad call is a bad day. The same gap across 5 calls is a coaching topic.
Rank gaps by how often they show up
The gap that repeats most costs you the most deals.
Back every gap with 2 or 3 example calls
Reps act on feedback when they hear their own call.
Split team gaps from rep gaps
A gap the whole team shares belongs in training, and a rep gap belongs in the 1:1.
Customer stories
What teams say
The call coaching functionality offers detailed feedback on our sales calls, pinpointing areas of strength and opportunities for improvement
I love Sandler scorecards. We use them as coaching opportunities for the team and myself too.
That my reps actually use Avoma, it saves them time, takes detailed notes & allows them to self analyze/coach their own calls
I want to look at last week's calls from a specific CSM, review them against my coaching playbook, and have this done through Claude and MCP to semi-automate the whole thing.
Avoma is agreat tool for AEs and sales folks in general to look back at their conversations. It's a great asseser of how you performed on the call and a kind personal assistant to help you not miss any imoportant stuff discussed during the meeting.
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