Measure coaching impact
See whether coaching changed how reps sell by tracking the coached skills over time.
Ways to get this done with Avoma
Pick the approach that fits how your team works. You can start with one and add another later.
How this works
Shown for:
- 1Trigger
Weekly, and on demand in the app
- 2Context
Avoma Conversation Intelligence reads scored calls and scorecards
- 3Reason
Compare the coached skill before and after coaching, rep by rep
- 4Act
Show score trends by rep and skill, plus the gaps that still need work
- 5Human judgment
Manager keeps coaching, changes the approach or closes the item
Native feature
Review scorecard results and performance trends over time to see whether coached skills are improving and where reps still need support.
What good looks like
Coaching works when the coached skill moves, so that's the number to watch.
Track the specific skill you coached
An overall score can rise for reasons that have nothing to do with your coaching.
Give each skill 4 to 6 weeks
Behavior changes take a few cycles of calls to show up in scores.
Close coaching items that improved
An open list that never shrinks tells reps nothing changes.
Customer stories
What teams say
The call coaching functionality offers detailed feedback on our sales calls, pinpointing areas of strength and opportunities for improvement
I love Sandler scorecards. We use them as coaching opportunities for the team and myself too.
That my reps actually use Avoma, it saves them time, takes detailed notes & allows them to self analyze/coach their own calls
I want to look at last week's calls from a specific CSM, review them against my coaching playbook, and have this done through Claude and MCP to semi-automate the whole thing.
Avoma is agreat tool for AEs and sales folks in general to look back at their conversations. It's a great asseser of how you performed on the call and a kind personal assistant to help you not miss any imoportant stuff discussed during the meeting.
More from this use case
Browse all Revenue Execution
What’s stopping you from turning every conversation into actionable work?
