Score the call

Score every call against your team scorecard, so coaching starts from the same standard for every rep.

Best for

Sales manager, Enablement

Cadence

After every call

Choose how to run it

Ways to get this done with Avoma

Pick the approach that fits how your team works. You can start with one and add another later.

Native feature

How this works

Shown for:

1
Trigger
As calls are recorded
2
Context
Avoma Conversation Intelligence reads call recordings and your scorecards
3
Reason
Judge each criterion on what the rep said and did in the call
4
Act
Score each scorecard criterion and attach the timestamped moment behind it
5
Human judgment
Manager reviews edge cases and adds feedback the score can't capture

Score calls against MEDDIC, BANT, SPICED, or custom criteria to track rep performance and identify coaching opportunities.

Native feature

Recommended

Native feature

Score calls against MEDDIC, BANT, SPICED, or custom criteria to track rep performance and identify coaching opportunities.

Sales Call Scoring; AI Sales Coaching

Prompt

Copy prompt Download skill

Explore Sales Call Scoring

Starts when

Automatically, as calls are recorded

Uses

Call recordings and your scorecards; also AI Sales Coaching

Produces

A scored call with timestamped evidence, plus rep trends

What good looks like

Reps trust a score they can check against the call.

Score what the rep did on the call

A won deal can hide a weak call, and a lost deal can hide a strong one.

Use one scorecard per call type

Discovery and demo calls need different criteria, and mixing them muddies the trend.

Attach evidence to every score

Reps accept feedback when they can replay the moment behind it.

Customer stories

What teams say

The call coaching functionality offers detailed feedback on our sales calls, pinpointing areas of strength and opportunities for improvement

Melinda M

CRO

I love Sandler scorecards. We use them as coaching opportunities for the team and myself too.

Sr. Customer Success Manager

That my reps actually use Avoma, it saves them time, takes detailed notes & allows them to self analyze/coach their own calls

Luiz.C

Head of Sales

I want to look at last week's calls from a specific CSM, review them against my coaching playbook, and have this done through Claude and MCP to semi-automate the whole thing.

Avoma customer

Head of Customer Success, B2B SaaS, 200+ employees

Avoma is agreat tool for AEs and sales folks in general to look back at their conversations. It's a great asseser of how you performed on the call and a kind personal assistant to help you not miss any imoportant stuff discussed during the meeting.

Nalini K

Sales Manager